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WishList. The Ultimate Place to Shop for Electronics. Justin Stearns, Richard Covington, Kate Etuk, Killis Marshall, Kevin Seybold. What Is Our Business?. WishList is an electronic retailer located in Blacksburg, Virginia. We carry low end and high end quality home entertainment equipment.
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WishList The Ultimate Place to Shop for Electronics Justin Stearns, Richard Covington, Kate Etuk, Killis Marshall, Kevin Seybold
What Is Our Business? • WishList is an electronic retailer located in Blacksburg, Virginia. • We carry low end and high end quality home entertainment equipment. • We want to provide you with the best possible services that are imaginable. • Even if you want to have your home wired for your own custom entertainment system. • We provide in store counseling for the products that you which to purchase or have purchased, and we also will teach you how to make sure you take care of your entertainment system.
Who Is Our Market? • Our market consists of the consumers who are enthusiasts about home entertainment equipment. • Research done by Dr. Norman Herr, from California State University Northridge, shows that 99% of American homes have a television. Also, that the average American owns at least two televisions. • Further research was conducted by Dr. Herr, and found out that 66% of Americans own three or more televisions.
How Do We Reach Our Market? • We will spend money on advertising on the radio, television, and newspaper. • We will spend the most money on the television advertisements. • The times that we want to air our commercials is during the most heavily watched viewing times for the area. • We will have an Opening Day event that will attract our market
How Do We Make Profit? • We sell our products for a 40% mark up of what we get them from our suppliers…… • For Example: The cost to get the Sony WEGA 60" 1080p Rear-Projection SXRD HDTV… Model: KDS60A202 would be….. • $1300 per an item • We sell it for $1820 per item • Also, we perform installation services • e.g. Install your new speaker system or pre-wire your new home to be designed for your dream entertainment system. • We plan on making $652,868.67 in revenue our first year in business. • explained in financial section.
Who Is Our Competition? • Our competition will consist or Wal-Mart, Scotty’s Audio and Video, K-Mart, and Target. • There is a Circuit City and Best Buy located in Roanoke. • Best Buy is coming to Christiansburg in coming years. • We will also experience competition with online retailers as well. • Top 10 U.S. Retailers of Consumer Electronics • Best Buy • Wal-Mart (excludes Sam's Club) • Circuit City • Dell Computer Corp. • Target Stores • RadioShack • Staples • CompUSA • Sam's Club • Office Depo
Competition Demand and Trends Retail Sales Trends (in $ millions) 1987-1997 Source: IS Census Bureau and RKG Associates Inc.
Come Check Us Out 1425 South Main Street, Blacksburg, VA 24060 Store Hours Monday-Saturday 9am-9pm Grand Opening: January 3, 2008