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3: Inter-Act, 13 th Edition. Culture. Intercultural Communication. Interactions that occur between people whose cultures are so different that the communication between them is altered. The system of beliefs, values, and attitudes shared by a particular segment of the population.
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3: Inter-Act, 13th Edition Culture
Intercultural Communication Interactions that occur between people whose cultures are so different that the communication between them is altered
The system of beliefs, values, and attitudes shared by a particular segment of the population The psychological discomfort of adjusting to a new cultural situation Culture Culture Shock
Dominant Culture Culture within a society whose attitudes, values, beliefs, and customs hold the majority opinion
Co-Cultures Groups of people living within a dominant culture who are clearly different from the dominant culture
Co-Cultures • Gender • Race • Ethnicity • Sexual orientation and gender identity • Religion • Social class • Generation
Identifying Cultural Similarities and Differences • Individualism-Collectivism: extent to which people in a culture are integrated into groups • Uncertainty Avoidance: extent to which people in a culture avoid unpredictability regarding people, relationships, and events • Power Distance: amount of difference in power between people, institutions, and organizations in a culture • Masculinity-Femininity:extent to which notions of "maleness" and "femaleness" are valued in a culture • Time Orientation: differences in how cultures perceive time
Individualistic cultures value: Personal rights and responsibilities Competition and personal achievement Self-expression Privacy Collectivist cultures value: Community, strong connection to groups Harmony and cooperation Avoiding embarrassment Group interests over self-interests Individualism-Collectivism
Low Uncertainty Avoidance Comfortable with unpredictability Takes risks Few rules Accepts multiple perspectives of “truth” High Uncertainty Avoidance Creates systems of formal rules Believes in absolute truth Less tolerant of deviant ideas or behaviors Uncertainty Avoidance
High Power Distance Power distributed unequally Power imbalances seen as natural Power is respected Low Power Distance Power is distributed equally Inequalities are downplayed People with power are not feared Democracy is valued Power Distance
Masculine Cultures Traditional sex-based roles followed Men are assertive and dominant Women are nurturing, service-oriented Male traits valued over female traits Feminine Cultures Roles not based on one’s sex People free to act in nontraditional ways Feminine traits valued Both men and women demonstrate both masculine and feminine behaviors Masculinity-Femininity
Monochronic Value punctuality Follow plans Polychronic Value flexible schedules Multitasking Time Orientation
U.S. Rankings(among 53 Countries/Regions) 15th 38th 43rd
Low-Context Direct verbal messages Speakers expected to say what they mean High-Context Indirect meaning Understood by referring to unwritten cultural rules and subtle nonverbal behavior “Read between the lines” Cultural Context
Barriers to Effective Intercultural Communication • Anxiety • Assuming similarity or difference culture • Ethnocentrism • Stereotyping • Incompatible communication codes • Incompatible norms and values
Intercultural Communication Competence • Intercultural competence: effective and appropriate behavior and communication in intercultural situations • Internal outcomes: • Informed frame of reference, filter shift • Adaptability, flexibility • Ethnorelativism: point of view that allows you to see value in other cultural perspectives • Empathy
Intercultural Competence External outcome: Behaving and communicating effectively and appropriately to achieve your goals