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Generate A Return On Your Facebook Investment

Learn how to maximize your investment on Facebook with apps, ads, content, and analytics. Presented by Josh Chiles, CEO of Engaged!. StartEngaging.com

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Generate A Return On Your Facebook Investment

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  1. Generate A Return On Your Facebook Investment Presented by Josh Chiles CEO, Engaged! StartEngaging.com Presented by: Josh Chiles CEO, Engaged!

  2. Today’s Process • Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  3. Today’s Process • Facebook Apps • Facebook Ads Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  4. Today’s Process • Facebook Apps • Facebook Ads • Facebook Content Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  5. Today’s Process • Facebook Apps • Facebook Ads • Facebook Content • Facebook Analytics Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  6. Today’s Process • Facebook Content Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  7. Today’s Process • Facebook Content • Facebook Ads Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  8. Today’s Process • Facebook Content • Facebook Ads • Facebook Analytics Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  9. Apps (or applications) Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  10. Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  11. Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  12. Facebook Apps Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  13. Facebook Apps To start building your Facebook app, visit: https://developers.facebook.com/apps Or read the tutorial: http://developers.facebook.com/docs/appsonfacebook/pagetabs Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  14. Facebook Apps Click “Create New App” Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  15. Facebook Apps Add your App name Presented by Josh Chiles CEO, Engaged! StartEngaging.com Click “Continue”

  16. Facebook Apps Add your display name Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  17. Facebook Apps Add your Page Tab URL Presented by Josh Chiles CEO, Engaged! StartEngaging.com Select Page Tab Width (810px or 520px)

  18. Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  19. Facebook Apps Presented by Josh Chiles CEO, Engaged! If you’re not a web designer and don’t know how to code… StartEngaging.com

  20. Facebook Apps Presented by Josh Chiles CEO, Engaged! Hire someone who is. Use a Facebook App builder. StartEngaging.com StartEngaging.com

  21. Presented by Josh Chiles CEO, Engaged! Ads (or advertising) StartEngaging.com

  22. Facebook Ads Presented by Josh Chiles CEO, Engaged! To create a Facebook ad, visit: http://www.facebook.com/advertising StartEngaging.com

  23. Facebook Ads Select your Facebook page Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  24. Facebook Ads Presented by Josh Chiles CEO, Engaged! TIP: Ads that stay on Facebook.com (not going to your website) will cost less. StartEngaging.com

  25. Facebook Ads Select “Get More Page Likes” Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  26. Facebook Ads Add your ad text Select your landing page Upload your image Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  27. Facebook Ads Select your target location Select your target age/gender Select your target interests Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  28. Facebook Ads Presented by Josh Chiles CEO, Engaged! TIP: The more targeted your ad is the lower your cost per click will be. StartEngaging.com

  29. Facebook Ads Select your advanced options Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  30. Presented by Josh Chiles CEO, Engaged! Content StartEngaging.com

  31. Facebook Content Engage Your Facebook Fans Daily Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  32. Facebook Content Ask questions… Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  33. Facebook Content …keep them informed, share pictures, invite them to your events and tell them what you want them to do, creatively. Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  34. Analytics Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  35. Facebook Analytics • How many clicks on your ad? Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  36. Facebook Analytics • How many clicks on your ad? • How many views on your app? Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  37. Facebook Analytics • How many clicks on your ad? • How many views on your app? • How many new “Likes”? Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  38. Facebook Analytics • How many clicks on your ad? • How many views on your app? • How many new “Likes”? • How many leads? Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  39. Facebook Analytics Edit. Test. Update. Tweak. Retarget. Try again. Change. Get it right. Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  40. Presented by Josh Chiles CEO, Engaged! Content (yes, again) StartEngaging.com

  41. Facebook Content Be engaging. Be creative. Be consistent Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  42. Presented by Josh Chiles CEO, Engaged! Ads (and yes, again) StartEngaging.com

  43. Facebook Ads Promote Your Content Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  44. Analytics (and this again too) Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  45. Facebook Analytics Monitor engagement for each and every post. Posts with the most engagement, tweak it, change it and stay around that topic. Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  46. Facebook Analytics Geo-target your content by city Presented by Josh Chiles CEO, Engaged! StartEngaging.com or geo-target your content by state

  47. Facebook Analytics Is your website mobile optimized? Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  48. Facebook Analytics Post content when your Facebook fans are online and engaging. Presented by Josh Chiles CEO, Engaged! StartEngaging.com

  49. Presented by Josh Chiles CEO, Engaged! Repeat. StartEngaging.com

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