1 / 17

BY VARUN SINDHUJA MANIGHANDAN

FAST MOVING CONSUMER GOODS. BY VARUN SINDHUJA MANIGHANDAN. International Standard Industrial Classification (ISIC) FMCG.

gdrake
Download Presentation

BY VARUN SINDHUJA MANIGHANDAN

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FAST MOVING CONSUMER GOODS BY VARUN SINDHUJA MANIGHANDAN

  2. International Standard Industrial Classification(ISIC) FMCG INTRODUCTIONFAST-MOVING CONSUMER GOODS (FMCG) OR CONSUMER PACKAGED GOODS (CPG) ARE PRODUCTS THAT ARE SOLD QUICKLY AND AT RELATIVELY LOW COST.THE TERM WAS COINED BY NEIL H. BORDEN IN 1965 • 1512 fish and Fish products • 1513 fruit and vegetables • 1514 vegetable and animal oils and fats • 1520 dairy products • 1531 grain mill products • 1532 starches and starch products • 1533 animal feeds • 1541 bakery products • 1542 sugar • 1543 cocoa, chocolate and sugar confectionery • 1544 macaroni, noodles, couscous • 1549 other food products • 1551 spirits, ethyl alcohol • 1552 wines • 1553 malt liquors and malt • 1554 soft drinks, mineral waters • 1600 tobacco products • 2101 pulp, paper and paperboard • 2102 corrugated paper, containers • 2109 other articles of paper and paperboard • 2424 soap and detergents, cleaning preparations, perfumes • 2430 men & women inner garments, shaving gels, deodorants

  3. THE FMCG MARKET HAS THREE MAIN SEGMENTS INDIA’S FMCG SECTOR IS 4TH LARGEST SECTOR IN THE ECONOMY AND CONTRIBUTE TO AROUND 3 MILLION EMPLOYMENT OPPORTUNITIES

  4. FMCG GROWTH PROSPECTS Large Market:- India has a population of more than 1.150 Billion which is just behind China. According to the estimates, by 2030 India population will be around 1.450 Billion. India surpass China to become the World largest in terms of population. FMCG Industry which is directly related to the population. Expected to maintain a robust growth rate.

  5. GROWTH STRATEGIES FOR FMCG • Multi brand Strategy • Product Flanking • Brand Extensions • Building Product Lines • New Product Development • Innovations in Core Products • Long term outlook • Extending the PLC • Expanding markets by usage • Wide distribution network • Monitoring the pulse of the consumers • Advertising and Media coverage • Sales promotion

  6. MARKETING STRATEGY PROCESS

  7. DISTRIBUTION CHANNEL OF FMCG PRODUCT

  8. IMPACT OF MODERN RETAIL ON FMCG SECTOR Modern retail can have many benefits for different product categories: • Including greater penetration • Wider product range • The ability to display the range • Direct interaction with the consumer and with the product

  9. TOP 10 FMCG COMPANIES • MARKET VALUE : $317.85B • MARKET VALUE : $388.34B • MARKET VALUE : $165.74B • MARKET VALUE : $141.82B • MARKET VALUE : $98.54B • MARKET VALUE : $39.81B • MARKET VALUE : $68.80B • MARKET VALUE : $134.82B • MARKET VALUE : $63.03B • MARKET VALUE : $78.58B • HUL • ITC • COCA-COLA • ASIAN PAINTS • NESTLE • COLGATE PALMOLIVE • MONDELEZ INTERNATIONAL • PEPSICO • RECKITT BENCKISER GROUP • BRITANNIA

  10. 1.Hindustan Unilever Ltd. SANJIV MEHTA

  11. In 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded (FMCG). • HUL cover 2 million retail outlets across India. • Directly and its products are available in over 6.4 million outlets in the Country. • As per Nielsen market research data, two out of three Indians use HUL products. • In 2014, HUL was recognized as one of the world's most innovative companies by Forbes. With a ranking of number 1, it was the highest ranked FMCG company.

  12. TOTAL ASSET VALUE

  13. NET VALUE

  14. 2.ITC (Indian Tobacco Company) YOGESH CHANDER DEVESHWAR

  15. It was formed in 1970 by Henry Overton Wills. • Headquarters in Kolkata, West Bengal, India. •  In FMCG, ITC has a strong presence in  : Cigarettes Foods Apparel Personal care Stationery Safety Matches and Agarbattis • In 2014, ITC was recognized as one of the world's most innovative companies by Forbes. With a ranking of number 2

  16. Interesting, right? This is just a sneak preview of the full presentation. We hope you like it! To see the rest of it, just click here to view it in full on PowerShow.com. Then, if you’d like, you can also log in to PowerShow.com to download the entire presentation for free.

More Related