Knox College 175 th Anniversary Celebration

1. Knox College 175th Anniversary Celebration Kelly Eigenberger LotteVonk Renni Johnson Professor John Spittell

2. We Are Knox. Principles of the anniversary celebration: • Recognize the accomplishments of the college and its alumni • Celebrate the cooperation of the college and city • Honor the traditions and history of Knox College. Continue that heritage into the installation of Knox’s 19th president

3. Business 343 Strategic Brand Management • Delegated the task of consulting with John Spittell and determining an over-arching theme for the 175th anniversary. • On Thursday, March 3, the Theme Sub-Committee heard a presentation from John and his students. • Considered the ramifications of this theme for the college, the community, and the various audiences they serve.

4. We are… Motivation  Sandburg Advancing Ambition Innovative Personal excellence Faculty involvement Heritage Change Freedom Heart and soul Enabling Harvard of the Midwest Global study PhD candidates Open minded Weird Flunk day Rebellious Prairie Active Involved Old main Trains Midwest Values Honor Change lives Residential Service Peace corp. First generation Accepting Tolerant Liberal Stand up Revolutionary Cutting edge Leaders Out of the box Critical thinking Unexpected Dynamic Accountable Aspiration Fast moving Growing up Challenge Purple and gold Unique Risk Traditional with a twist Prominent Future Community Self-aware Promising Vocal Bold Maturing Global issues Political involvement Stewards Awareness Diversity Opportunity Future Growth Relationships Hardworking Academic

5. Green oaks Green environment Social values Self design Too busy International Trimester Big winter break Cold winter Galesburg Underground rail road Free masons Teacher Preacher Labor college Creative writing Other people’s views Quirky Radical Activism Understanding Out ahead Passionate Not afraid Pushing boundaries Pushing students Tough Adventurous Experimenting Community Small Private Selective Catch Colbert Obama Clinton Lincoln Connected Smart Creative Richter Expensive Pushy Writing Aggressive Scientific Relaxed Open prairie Well rounded Opportunistic Thinkers Adaptive Fast learners Questioning Professional Well prepared Hold your own Independent Problem solver Communicators Well spoken Talented Intelligent Hard working Street smart

6. Adaptable Old buildings Tradition Good education Small town Corn Lincoln chair Safe Get ahead Friendly Great faculty Preparing Proud Worth it Historic Artistic Rich Community service Radicals Generous Socially aware Bubble Disconnected Stressed Not from Galesburg Young Going somewhere Energetic • Rowdy Unruly Loud Socially engaged Polite Lively Exclusive Different Old jail Worldly Cosmopolitan More liberal now Party less Best time of life Life friends Foundations Old Siwash Memories Hopeful Bars Fraternity Discovered myself Network Catalyst Molded Ladder Part of self Character Self realization Differentiate yourself Active Development Happiness Prepared to compete Experiential Pump handle

7. Let’s Consider Our Mission • Knox embodies acommitment to put learning to use in order toaccomplish both personal and social goals, which dates back to the founding of the College in 1837. • Our aims throughout are to foster a lifelong love of learning and a sense of competence, confidence and proportion that will enable us to live with purpose and to contribute to the well-being of others.

8. Elements identified as most important Motivate Educate Empower Enable Prepare Transform Vibrant Community Innovative First Steward Unique Bold Passionate Creative Committed Tradition Catalyst Differentiate Leading Inspire

9. Contemplated Mantras • Transforming Education, inspiring innovation • Committed to Community for 175 years • Empowering innovation for 175 years • Lineage of firsts • Vibrant tradition, bold future • Innovation first, passion for education • Transforming education • Standard of innovation • Ingrained in innovation • Serving the Vibrant Community for 175 years • Golden anniversary of vision

10. Other Contemplated Mantras • Leading in a World of Change • Knox & Galesburg Change the World • City, College, Community • Changing the World for 175 Years

11. “Heritage & Place” • Celebrating the founders’ plan to build a college on the prairie; Knox & Galesburg’s home on the prairie. Highlights: Green Oaks; Galesburg connections/cooperation.

12. “Education and Opportunity” • Celebrating Knox’s heritage as a leader in education and in educating future leaders. Recognizing those who have taken advantage of the opportunities Knox & Galesburg have offered – or created their own opportunities. Highlights: undergraduate research, Gale Scholars, first-gen students, study abroad, music and art programs.

13. “Ethics and Values” • Celebrating Knox’s heritage of standing firm for human dignity and rights. Highlights: Underground Railroad, Honor Code, sustainability, volunteer work, nonprofit work.

14. “Service and Leadership” • Celebrating Knox’s long tradition of giving back to the community and the world. Part of Knox’s founding vision was to educate future teachers and preachers – those who serve. Highlights: volunteers; student philanthropy and service clubs; alumni who serve/lead; student leaders.

15. WE ARE KNOX Passionate Creative Leading Inspirational Motivational Transformational Vibrant Community

16. Knox College 175th Anniversary Inspire Empower Transform