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Munna Bhai M. B. A @ ITM – Kharghar Dec 2012

Join ITM students as they campaign Gandhi's autobiography in Mumbai, aiming to promote Gandhian values in today's youth. Learn MBA lessons through field experience and demonstrate ITM brand values.

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Munna Bhai M. B. A @ ITM – Kharghar Dec 2012

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  1. MunnaBhaiM. B. A@ ITM – KhargharDec 2012

  2. http://sej2010.p4pune.com/ ShantiEvaJayate In Association with

  3. MunnaBhaiM. B. A What the Program is all about ? • ITM students campaign Gandhi autobiography copies in Mumbai Market

  4. About the Book- My Experiments with Truth – By M K Gandhi • 462 pages, MRP Rs. 40 / - • Published by Navjeevan Publishers, Ahmadabad • Supplied by M / S. Bombay SarvodayaMandal • Considered to be the Best Autobiography

  5. MunnaBhaiM. B. A Objectives of the program • Learning MBA lessons ( Marketing, Communication, Consumer behaviour, Leadership, Market research etc. ) through MunnaBhaiM. B. A the field experience • Demonstrating ITM Brand to Mumbai Mandi • Helping Gandhianliterature to reach Mumbai citizens

  6. MunnaBhaiM. B. A

  7. Milestones • 30,000 copies are sold • 3,000 students participated • Gandhi reached 200 companies

  8. Testimonials “A unique event. Keep up the good work” – An employee at Godrej “Best platform for student interaction with corporate” – An employee at Crisil “We need students to popularize the values which Gandhi stood by” – An employee at IOCL “Need more such activities. Thanks for involving us in this event” – An employee at Asian Paints “Gandhi needs to be popularized among the youth of this country. What better way than the youth themselves to uphold the values” – An employee at Mastek

  9. Media Coverage

  10. MunnaBhaiM. B. A Important things : • Planning Inauguration event • Industry guests & Glamour guests • Media coverage – Print media , On line, Radio, YouTube promos, Blogs and Face book promos • Training inputs for the participants • Curricular learning: Face book pages, Blogs writing, Self learning Reports, You Tube videos • Closing of the ceremony • Panel discussion on Gandhian Thoughts and Management

  11. Thank you

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