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Qualitative Analysis:

Qualitative Analysis:. Theme -- Message does/does not fit quality. Three basic steps:. 1. Standard. 2. Description. 3. Fit. Neo-Aristotelian Criticism. Canons of rhetoric. Invention. Ethos. Pathos. Logos. Arrangement -- Organization. Style -- linguistic choices.

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Qualitative Analysis:

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  1. Qualitative Analysis: Theme -- Message does/does not fit quality Three basic steps: 1. Standard 2. Description 3. Fit

  2. Neo-Aristotelian Criticism Canons of rhetoric Invention Ethos Pathos Logos Arrangement -- Organization Style -- linguistic choices Delivery -- manner of presentation Memory -- Lost (?)

  3. Fantasy Theme Analysis Select messages on event or topic Detect common themes and expressions Label fantasy themes that give rhetorical vision

  4. Burke -- Dramatisitc Critisim Central Concept IDENTIFICATION Meaning: Shared language (ideas, images, and attitudes)

  5. Pentad ACT The message SCENE Setting: audience[s], milieu AGENT Speaker Symbolic & Linguistic strategies AGENCY PURPOSE Intention Burke I

  6. Guilt-purification-redemption cycle 1. Language -- Negative identification Hierarchies 2. Identification of perfection 3. Guilt for failing perfection 4. Purification Mortification -- humiliation Victimage (scapegoating) 5. Catharsis -- sense of redemption Burke II

  7. Fishers Narrative Paradigm Coherence -- does it hang together? Fidelity -- Does it ring true?

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