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Summary of Update to Worcestershire 2012 Olympic Games Opportunities Plan

Summary of Update to Worcestershire 2012 Olympic Games Opportunities Plan.

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Summary of Update to Worcestershire 2012 Olympic Games Opportunities Plan

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  1. Summary of Update to Worcestershire 2012 Olympic Games Opportunities Plan The London 2012 Olympic and Paralympic Games present a massive opportunity to inspire communities across the UK (Worcestershire lies in the heart of the Country and is well positioned to capitalise on the Games) and act as a catalyst to provide sustainable benefits in health, education, community cohesion, business, the visitor economy and participation in positive activities such as sport, physical activity, culture and volunteering. The update to the Worcestershire 2012 Action Plan aims to highlight key themes, opportunities and priorities for the Sub Region that can be delivered through local partners and integrated into their strategic planning. This paper sets out a clearer focus for the Worcestershire 2012 Olympic Opportunities Programme. It will outline the current national and regional structures and how Worcestershire can position itself to maximise opportunities. Inherent in this will be a creating a delivery plan that is both achievable for a one person capacity and beneficial across the county. This will require ownership, belief, commitment and a joined up and concentrated effort from partners

  2. 2012 Games – Current Structures London Organising Committee for the Olympic Games (LOCOG) Preparation and staging of London 2012 Olympic Delivery Authority (ODA) Delivery of permanent Games venues, infrastructure, transport and legacy Nations and Regions Group (NRG) Maximise the UK – wide opportunities arising from London 2012 WEST MIDLANDS REGION Leadership Group Sub-Groups: Business; Culture; Physical Activity; Education & Skills Executive Advisory Group Herefordshire & Worcestershire Olympic and Paralympic Project Group (WHOP) Raising Our Game Worcestershire Olympic Project Group (WOPG); Worcestershire 2012 Opportunities Coordinator

  3. Narrowing the focus of Worcestershire's 2012 Olympic Plan Nations and Regions Group Plan Maximise the UK – wide opportunities arising from London 2012 Business Tourism Sport Phys.Activity & Health Culture Volunteering Skills and Education Pre Games Training Camps Sponsorship/Olympic Ambassadors Inspire Programme; Branding Schools and Education West Midlands Regional 2012 Plan Business & Skills Tourism Sport & Health Culture Volunteering Worcestershire 2012 Plan Business Opportunities Phys.Activity & Health Opportunities Cultural Opportunities Underpinning these work themes will be 2 key cross cutting themes: Children and young people; Equality and diversity

  4. Olympic Opportunities Coordinator – Proposed Focus Phys.Activity & Health Opportunities Cultural Opportunities Briefing Papers; Website Update; ROG Promotion Business Opportunities (inc. Skills) 2 Days per week 1 Day per week 1 Day per week 1 Day per week • Briefing Papers (Website info): • Business • Cultural Olympiad • Legacy Trust • Inspire Mark • Sport • Health • Tourism • Volunteering • Education • Raising Our Game • Olympic & Young Ambassadors • Sponsorship • Training Camps • Learning and Skills • What are the opportunities? • Inspiration of the Games can be a catalyst for enhancing existing programmes and plans and a vehicle to support LAA delivery plans. • Opportunity to access new and broader markets and re-brand messages to existing markets; promote activities in new and unusual venues

  5. Rationale for Olympic Opportunities Coordinator’s Proposed Focus

  6. Unlocking the Inspiration and Opportunities from the 2012 Games • Opportunities: • Cultural Olympiad Signature Projects • CompeteFor • 2012 Education Programme • Personal Best • Young Ambassadors • Live Sites • Open Weekends (2009 /10/11) • Inspire Mark (non-commercial brand) • Legacy Trust – Dance programme and Community Games Toolkit • Pre-Games Training Camps • Olympic Focus to existing National Programmes e.g. Make Your Mark Challenge 2008 had an Olympic theme • International programme ‘Connections’: a Worcestershire event in 2011 • Funding potential - Legacy Trust, Big Lottery • Sponsorship • Small Grant Schemes • Greater awareness of disability issues • Raising Our Game Olympic Ambassadors • Use of the Raising Our Game brand – including the Symbol of Inspiration •   Museum on the Move – 2009: Olympic themed exhibition • Benefits • Positive economic impact across the county • Catalyst for enhancing existing cultural and health related programmes and plans • Positive change in attitudes – culture, physical activity, disability • Encourage positive change in behaviour – more people taking part, visiting • Vehicle to support LAA delivery plans: • NI 8: Adult Participation in Sport • NI 56: Obesity among children in Year 6 • NI 110: Young Peoples participation in positive activities • NI 117, NI 121, NI 123, NI 175 . Significant scope for creative ideas and innovative thinking

  7. Summary of Update to Worcestershire 2012 Olympic Games Opportunities Plan Key Work Themes - Ownership Business Led by Chris Harvey, Policy Officer, H & W Chamber of Commerce; Supported 2 days a week by the 2012 Opportunities Coordinator Culture Led by Amanda Smith, Interim Heritage Partnerships Manager; Supported 1 days a week by the 2012 Opportunities Coordinator Physical Activity & Health Led by Traci Lloyd-Moore, Worcestershire Partnership Policy Officer (Health Improvement & LAA); Supported 1 days a week by the 2012 Opportunities Coordinator Tourism Led by Rod Nipper, Head of Destination Worcestershire; 2012 Opportunities and updates disseminated via briefing notes and website Volunteering Led by Cathy Clement, Chair of WIC ; 2012 Opportunities and updates disseminated via briefing notes and website Sport Led by Steve Brewster, Sports Partnership (H & W) Manager; 2012 Opportunities and updates disseminated via briefing notes and website Raising Our Game brand development (including Olympic Ambassador scheme) Led by Peter Turvey, Worcestershire 2012 Olympic Opportunities Coordinator (and through the WHOP group) For Worcestershire to maximise the opportunities and inspiration of the 2012 Games and leave a legacy will require belief, commitment and a joined up and concentrated effort from partners. This may be through incorporating identified 2012 opportunities into existing plans or by thinking creatively to create innovative activities and initiatives in, for example, sport, physical activity or the cultural sector; and supporting local businesses to secure Games related contracts; and to promote Worcestershire as a major visitor destination

  8. WM Executive Advisory Group Refreshed ‘WM Advisory Group’ Regional Plan (2009) - Key Work Themes: • Business and skills – Led by Jim Johnston, WM Business Manager, 2012 Games (AWM) • Culture - Led by Paul Kaynes, WM Creative Programmer (Arts Council) • Tourism - Led by Roger Allonby, WM Head of Tourism and Culture (AWM) • Volunteering – Led by Matt Kendall, WM Regional Sports Volunteer Coordinator • Sport and Health - Led by Steve Town, Regional Director, Sport England & Suzanne Gardner, WM Regional Physical Activity Co-ordinator, Sport England • Underpinning these work themes will be 2 key cross cutting themes: • Children and young people • Equality and diversity WHOP - Raising Our Game Draft Project Plan • Creation of a Raising Our Game (ROG) Volunteer Workforce • Support for the ROG brand to be badged to a range of Cultural Olympiad inspired events, festivals and projects • A ROG annual Sport and Culture Event • Support for the ROG brand to be badged to the Legacy Trust programme (dance and community Games) • Creation of ROG Corporate Sponsorship Package • The flagship projects will be supported by the development of a ROG Olympic Ambassador programme and a ROG Marketing and Promotional Plan

  9. Olympic Opportunities Coordinator – Current Focus Business Tourism Sport Phys.Activity & Health Culture Volunteering Skills and Education Pre Games Training Camps Schools and Education Disability ‘Raising Our Game’ Marketing and Promotion Olympic Ambassadors Olympic Opportunities Coordinator – Proposed Focus Business Opportunities Led by H & W Chamber of Commerce Tourism Opportunities Led by Destination Worcestershire Sport Opportunities Led by H & W Sports Partnership Phys.Activity & Health Opportunities Led by Primary Care Trust Cultural Opportunities Led by Cultural Theme Group Volunteering Opportunities Led by Worcs Infrastructure Consortium • Underpinning these work themes will be 2 key cross cutting themes: • Children and young people • Equality and diversity

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