Strategic Thinking

1. Strategic Thinking This net meeting will begin at 10:00 a.m. mountain time You must dial in to the conference call to receive audio: Phone Number: 888-858-2144 Participant Passcode: 8848463 PLEASE MUTE YOUR PHONE TO MINIMIZE NOISE IF YOUR PHONE DOESN’T HAVE A MUTE BUTTON, PRESS *6 IF YOU ARE CALLING ON A CELL PHONE AND DON’T KNOW HOW TO MUTE IT, YOU WILL NEED TO CALL IN ON A DIFFERENT PHONE THAT YOU CAN MUTE DO NOT PUT YOUR PHONE ON HOLD AS THAT CAN GENERATE BACKGROUND MUSIC If you are experiencing technical difficulties, please click on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask, we will try our best to assist you. Or email Jennifer Jones at jejones@fs.fed.us or call her at (208) 631-0406

2. Strategic Thinking Jennifer Jones Public Affairs Specialist U.S. Forest Service, Washington Office, Fire and Aviation Management National Interagency Fire Center Boise, Idaho

3. What’s the point of this? • To supplement information presented in S403 • To develop material that may be incorporated into the all risk advanced PIO training course Coming soon to a computer near you… Thursday, February 21, 10:00 a.m. Mountain Time Strategic Use of Social Media Michelle Fidler, Fire Communications and Education Specialist, National Park Service Kris Eriksen, Public Information Officer (PIO), National Incident Management Organization (NIMO) Thursday, February 28, 10:00 a.m. Mountain Time Leadership – It’s Not in a Taskbook! Curtis Heaton, Operations Section Chief, NIMO Kris Eriksen, PIO, NIMO

4. NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html

5. Housekeeping • Questions will be taken at the end in writing or over the phone • To submit a question in writing any time during the presentation: • Click on Q&A on the toolbar at the top of your screen, write a message in the box that says “Type a question for the presenter” and click Ask

6. Strategic Thinking Judith Downing Public Information Officer U.S. Forest Service, NIMO Dave Olson Deputy Public Information Officer Pincha-Tulley’s Type 1 IMT Frank Mosbacher Co-Lead Public Information Officer Opliger’s Type 1 IMT

7. Strategic Thinking More than tools in a toolbox

8. Advanced PIO Leader Webinar Strategic thinking is about The outcomes you want to achieve The general direction you want to head “Generally head west or……?”

9. How To Be Strategic • Pre Incident • During the Incident • Post Incident http://www.nps.gov/fire/wildland-fire/connect/photo-gallery/people/fire-information.cfm

10. Fire-Fighting Strategy http://www.cabq.gov/fire/news/are-you-ready-for-a-fire-at-your-back-door/

11. Ready, Set, Go http://zev.lacounty.gov/news/public-safety/practicing-for-peril-in-paradise

12. Information Strategy http://www.cdc.gov/ulcer/consumer.htm

13. How to be Strategic Working with Communities http://www.blm.gov/wo/st/en/res/Education_in_BLM/Learning_Landscapes/For_Travelers/go/scenic_drives/garnet.print.html

14. The Role of Social Media http://www.nsf.gov/news/mmg/media/images/facebook_h.jpg

15. Maintaining a Strategic Mindset http://www.nifc.gov/PIO_bb/social_media.html

16. Leadership “Management is doing things right; leadership is doing the right things.” ― Peter F. Drucker, Essential Drucker: Management, the Individual and Society http://www.nps.gov/moru/photosmultimedia/Mount-Rushmore-Now-Gallery.htm

17. Deciding on the right things to do • Experience • Asking questions http://www.ct.gov/drs/cwp/view.asp?a=1462&drsNav=%7C&q=411506

18. Wisdom Wisdom is different from knowledge. http://www.jpss.noaa.gov/student-resources.html “Wisdom is the outcome of reflecting on experience”

19. Strategic Outcomes Where do they come from? • Agency administrator • Delegation of authority • Discussion with agency PAOs • Incident Commander http://www.dnr.state.md.us/centennial/MFA_Event_Zumbrun1.asp

20. Strategic Outcomes • Goals - Examples • Community relations are strengthened • Elected officials are informed • Relationships with key people are enhanced • Key messages are well known • Work is conducted safely • Information program is designed to cost effectively meet the needs of the incident http://www.ci.annapolis.md.us/onlineservices/citycalendar/10-05-20/Annapolis_Police_Department_One_Mile_Challenge.aspx

21. Framing the outcomes Help agency administrator with goals • Community • Phone centers • Daily updates • InciWeb • Social media • Evacuation Centers

22. Strategic Attitude Simple complexities

23. Relationships and Communications

24. Relationships “I don’t care what you say until I know that you care.”

25. Communications “How might I become the most credible source of information?”

26. Big Picture Thinking It never ends Learn • Do Your Homework • Search for Information Ahead of Time and all the time http://library.blogs.delaware.gov/2010/09/04/where-did-those-links-go/

27. “Big Picture” thinking • Where is the Team PIO in the overall scheme of things? • Are we supporting: • FEMA • County organization • State organization • Unified command http://emilms.fema.gov/IS120A/assets/m3p7.gif

28. Doing the right thing • What’s going on now? • What might happen? • Who are the most important publics? • Who is not impacted now, but might be? http://www.nps.gov/biso/planyourvisit/images/black_bear_picnic_table_285.jpg

29. Leadership and Management Organization • What organization might I need? • What resources might I need ? • What PIO leadership/management expertise might I need? • How might I get the resources? http://www.nasa.gov/images/content/165156main_pettit_space_chron_5b_250.jpg

30. Mindset • Flexibility to change with situations • Creativity http://www.fbi.gov/news/stories/2010/september/theft-of-creativity/lightbulb.JPG

31. Maze Brightness • Identifying existing networks and roles • Unit public affairs officer • County Emergency Command Center • Area Command • Identifying the right people to contact • Identifying which duties are yours and which are the counties and other agencies

32. Expectations • Manage your leadership expectations • Realistic optimism about the resources you can get • Can you go big if necessary? • Are you willing to go small if necessary?

33. Leadership philosophy • Most people want to do a good job • Ask people for their insight – your PIO staff may have people with lots of experience • Make decisions • Take action • Adjust actions • Plan to delegate • Mentor http://transition.fcc.gov/pshs/images/global/wildfire.jpg

34. Reflecting and Learning Strategic thinkers are learners

35. Summary • Strategic planning is about the outcomes you want. • The wisdom of diverse experience reflected upon develops insight and flexible thinking. • Keep building your toolbox with knowledge, skills and abilities to increase your likelihood of success

36. Questions? 3 Ways to Ask • Click on Q&A on the toolbar at the top of your screen, write a message in the box that says Type a question for the presenter and click Ask • Click on the hand icon and ask your question over the phone when you are called on • Ask your question over the phone when I ask if anyone has any questions

37. Strategic Thinking Judith Downing jldowning@fs.fed.us (707) 562-8783 Dave Olson drolson@fs.fed.us (208) 373-4105 Frank Mosbacher fmosbacher@fs.fed.us (530) 621-5268

38. Topics for future training/webinars *A research informed approach to incident communications *Consistent Messaging *Advanced News Media *Effective public meetings *Stakeholder/cooperator engagement *Legislative issues/politics *Internal communications *Evacuations *Current issues in wildfire/incident management Joint Information Centers/JIS *Unified Command *Working with multiple teams on a fire/Area Command

39. Thank you! NIFC PIO Bulletin Board http://www.nifc.gov/PIO_bb/webinar.html Jennifer Jones jejones@fs.fed.us (208) 387-5437