The Do’s and Don’ts of Growing Your HFWA Business

The Do’s and Don’ts of Growing YourHFWA Business Developed and presented by: Tammy Cooley Senior Director, Operations WY CME July 10, 2019

Agenda 1 5 The Business of HFWA HFWA in Action 2 6 Do’s Conclusion 3 Don’ts 4 Putting All Together

Creating Community Connection$ Beyond Providing Direct Care

Your Business Plan at a Glance • Do you know your business plan or strategy? • Consider how to answer these questions: • What are the goals of your business? • What needs are you filling in your community? • Who does your business serve? • How much money does your business need to generate to continue operating as it does today?

Your Business Plan at a Glance • Do you know your business plan or strategy? Consider how to answer these questions: • What are your business SOP’s? • What is your unique vision for your business? • What is your overall mission? • How will you keep growing or do you just plan to maintain status quo?

The Business of HFWA The “How” of getting things done

Strategy • Every business needs Strategies! • DO – Think about specific strategies that will accomplish goals, solve problems, create revenue, etc. • Do – Model your model (POC) • DON’T – skip this part • Don’t simply rely on others to tell you what you need – create solutions and have a plan!

Outcome Measures

Data Do you track what your business accomplishes? Tell your success stories with useable, verifiable information.

Creating Community Connections • Connections are relationships: • People want to know, what’s in it for them • What do they get for working with or referring to you? • Competition is not mutually exclusive in HFWA • Do connect with other HFWA providers • Do have a marketing plan • Do go outside your comfort zone • Do go to where the people you serve spend a lot of time

Creating Community Connections • Stay focused on the human component of your business – get face to face with people regularly • Focus on creating good memories- Host community events • Partner with other service providers to create buzz about what you do in the community – people often forget what you do, but rarely forget how you make them feel.

Empower Employees Let them get involved with local organizations even if it’s completely unrelated to work – Connections form anywhere!

Loop People In Your community will be much more supportive when they understand your business, the decisions you make and feel like they are part of it.

Align Engagement with Business Values What do you give back to your community? How do the values and principles of HFWA get reflected in your business and back to the community?

Be Passionate and Active About Making a Difference • When you listen and engage – you can create opportunities for unfiltered learning and build strong relationships. • Ideas: • Go to your local city website and find out what the main initiatives are. Call the city or county clerk if needed and ask how you can get involved. • Join your local Chamber of Commerce, Connect with Small Business Administration in your area, • Get on a local board of directors, • Join the civic league, • Volunteer…find opportunities to give back and make a name for your business

The Don’ts Things to remember not to do

Things to Remember: • Don’t wait for customers to come to you – have a plan to go out and find them. • Don’t underestimate the importance of strategy – have a plan, know your needs and how much money you need to generate to keep doing what you are doing. • Don’t forget to collect your own data – so you validate your success • Don’t ignore what is happening in your community • Don’t forget about innovation and technology • Don’t wait too long to get help!

Putting It All Together • Build Communities, Not Networks! • This is critical in HFWA business and making strong community connections. • People usually don’t want to hear from a marketer. • They do respond to mutually beneficial relationships. • Create a community that works best for your business. • What value do you provide that makes a difference to community as a whole?

HFWA In Action

What’s a Super Connector? • This idea is a mind shift from business as a transactional relationship, to a value exchange. • What benefits of HFWA can you exchange with other service providers and supports in your community? • Consider this: • As family care coordinators and support partners in HFWA, your business is already aligned and focused on this idea.

Building Trust: Have something to Offer that is not tied to your bottom line $ Use your talents, gifts, abilities to fill gaps in the community. Think about the things you enjoy doing that aren’t’ related to your job, hobbies, clubs, groups etc. where you can offer to do more, be more and exchange value for sake of growing strong bonds with people in the community. Offer to help, for sake of helping – people will remember you. And when it comes time for you to ask for their support and help, they are more likely to be there in the same way for you.

Thank you! Please Call if you have any questions about today’s learning opportunity. I am here for consultation any time! Tammy Cooley 307-459-6159 tcooley@magellanhealth.com

Confidentiality statement The information presented in this presentation is confidential and expected to be used solely in support of the delivery of services to Magellan members. By receipt of this presentation, each recipient agrees that the information contained herein will be kept confidential and that the information will not be photocopied, reproduced, or distributed to or disclosed to others at any time without the prior written consent of Magellan Health, Inc. *If the presentation includes legal information (e.g., an explanation of parity or HIPAA), add this: The information contained in this presentation is intended for educational purposes only and should not be considered legal advice. Recipients are encouraged to obtain legal guidance from their own legal advisors.

The Do’s and Don’ts of Growing Your HFWA Business