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Motor Insurance Companies in India: BCG Matrix Analysis

This article analyses the motor insurance market in India using the BCG matrix framework. It identifies ICICI Lombard as the market leader, Tata AIG as a cash cow, Oriental Insurance as a dog, and HDFC ERGO as a question mark.

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Motor Insurance Companies in India: BCG Matrix Analysis

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  1. Made By:- Sanskar bhardwaj Ojashvipandey 14 th June 2016

  2. Introduction TO BCg

  3. STARS • Performers with Highest Market share in Highest Growth Market. • They are Market Leaders.

  4. CASH COWS • Performers with Highest Market share in Low Growth Market. • They are Market Laggards.

  5. DOGS • Performers with Lowest Market share in Lowest Growth Market. • They are generally lazy to perform. They need to be prodded to improve their performance.

  6. QUESTION MARKS • Poorest Performer with Lowest Market share in Highest Growth Market. • Also called as Problem Children. • They need to work hard to become cash Cows and or stars in due course to survive in the competitive market.

  7. GENERAL Insurance

  8. MOTOR INSURANCE

  9. Among all the private players, ICICI Lombard GIC Ltd. is the largest general insurance company in INDIA. • As per a survey performed by J.D. Power Asia Pacific ICICI Lombard Auto Insurance leads all the auto insurance players in terms of customer satisfaction. • Doorstep surveyor facility. • Towing assistance. • Online purchase on EMIs. • Digitally signed online policy. • Cashless settlement at 2900+ network garages.

  10. Tata AIG General Insurance was incepted in 2011. • Even being a comparatively younger company, TATA AIG managed to win over a major fraction of motor insurance market owing to its robust channels of distribution and hassle-free claims. • Last year, the brand bagged reputed awards for being the best employer and deployment of mobile application in insurance. • Free car pick up. • Warranty on repairs. • Cashless settlement at network garages. • Claim settlement in 7 days.

  11. Owned by the Central Government, Oriental Insurance Company is one of the best companies to get a motor insurance. • The brand boasts of winning the most reputed awards in the industry. The latest ones worth mentioning here are - ‘best public general insurance award’ and ‘best bank and financial institution award’. • Oriental is one of the few insurance companies in INDIA to get the AAA rating by ICRA, indicating its strong financial framework. • One of the most reliable names in motor insurance. • High claim settlement ratio. • Fast claim settlement.

  12. New India is wholly owned by the government of India. Backed up by a strong capital, infrastructure and human resource, New India is the leading auto insurance company in India. • The brand has embarked an international presence and is well known for being a pioneer in introducing innovative insurance products. • Claim decision taken within 3 days of application. • Surveyor appointed within 48 hours of claim intimation. • Claim payment made within 3 days of discharge voucher receipt. • Grievance acknowledged within 3 days of receipt. • Grievance resolved within 15 days of receipt.

  13. HDFC is the top notch brand for getting a motor insurance. • HDFC boasts of having one of the highest claim settlement ratios among private motor insurers. • HDFC ERGO is ISO 9001:2008 certified for its operations and claim processes and has been rated AAA by ICRA. It was recognized as the best general insurance company in India by IAIR in 2013. • Zero documentation. • Fast claim settlement. • Cashless settlement at 1600+ network garages.

  14. BCG Matrix On Motor Insurance

  15. CONCLUSIONS • Though BCG Matrix has its limitations it is one of the FAMOUS And • SIMPLE portfolio planning matrix, used by large companies having • Multi Products. • Out of all insurance Companies, ICICI LOMBARD is the BRAND LEADER • (STAR) while TATA AIG is CASH COW.THE ORIENTAL INSURANCE CO • and THE NEW INDIA ASSURANCE CO Ltd. is DOG and HDFC ERGO are • QUESTIONMARKS.

  16. Thank You Your comments, views, feedbacks, suggestions are solicited. Mail them to Sanskarbhardwaj@outlook.com Ojashvipandey4@gmail.com

  17. ACKNOWLEDGEMENT JATINDER PAL SINGH BROCA I would like to express my special thanks to our Prof. JATINDER PAL SINGH BROCA as well as our lovingly and handsome faculty who gave us the golden opportunity to do this wonderful project on “BCG MATRIX OF MOTOR INSURANCE”. While doing this assignment we gained lot of knowledge and information.

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