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Non-place: Transport. B&Q Management. Centralised Control Limitations of space Stores within Store ‘Flexible’ workforce Young Business - change Seasonal Deal with multiple users. Branding, Labels and Signage. Commercial messages and branding frame everything Multiple information layers
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B&Q Management • Centralised Control • Limitations of space • Stores within Store • ‘Flexible’ workforce • Young Business - change • Seasonal • Deal with multiple users
Branding, Labels and Signage • Commercial messages and branding frame everything • Multiple information layers • Seducing • Informing • Teaching • Wayfinding • Often confusing • Conflict with other wayfinding messages
GenderWaste(packaging)Appropriation(baggy space, counter programmes)Inspiration and Learning(Dialogue with the store)
Emerging themes • Individual packaging • Instructions on everything, branding and informational messages. Individually packages goods for purchase. Creates huge waste mountain. • Temporal change • How does the commercial pressure on customers, expressed though pressure to buy, branding etc change over time, and with different users. • User co-creation • What do people bring to the place – expectations, ideas, taste, money, attitudes, desire to learn or create etc? • Roles, multiple users: • What sort of people use a place – in terms of ‘role’. How do they all experience the place: employees, subcontractors, sales people, managers, users, visitors, tourists etc. Implications of mass use. • The Contract
Workshop 2: Transport The airport
Railways: the original non-place, as seen by Peter Excell (Bradford) Anonymous places may need to remind the public where they are (repeatedly)
Victorian-era signage: Common messages; uniform style
For some, staying in a train at the end of the journey was a treat! Product loyalty/pervasiveness?
Airports • Historical changes in airports and air travel • Airport result of conflicting agendas • Airport, Airlines, Passengers (government, concessions) • Profits and People • Airport and the City
Mall meets Airport Jumbos Hubs Intermodality massification Passenger Processing System conflict deregulation
LHR T4 stansted
intermodal Airport and city
Gate 52 (Luggage) Trolley Security Tray Gameboy/personal device Toothbrush Boarding Card Credit Card The Club Chairs Coffee cup Security camera Condom machine Screen ID card/Passport Cigarette Newspaper The weekend White line Disdisemboddied voice Silence Smile Objects