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Press relationships, not press releases

Press relationships, not press releases. Jon Yarian SeaChange Public Relations yarian@seachangepublicrelations.com 843.416.8870. Understanding the environment. Earned media vs. paid media Earned media vs. social media. Understanding the media. Understand what reporters want

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Press relationships, not press releases

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  1. Press relationships, not press releases Jon Yarian SeaChange Public Relations yarian@seachangepublicrelations.com 843.416.8870

  2. Understanding the environment • Earned media vs. paid media • Earned media vs. social media

  3. Understanding the media • Understand what reporters want • Understand your role • Understand different media forms

  4. Building relationships • Find the right reporter • Maintain your contacts • Dos and don’ts • Be realistic

  5. Interacting with the media • Know the ground rules • Take control • Know what not to do

  6. Interacting with the media • Know what rights you do have • Know what rights you don’t have • Broadcast interview tips

  7. Jon Yarian SeaChange Public Relations yarian@seachangepublicrelations.com 843.416.8870

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