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Press relationships, not press releases. Jon Yarian SeaChange Public Relations yarian@seachangepublicrelations.com 843.416.8870. Understanding the environment. Earned media vs. paid media Earned media vs. social media. Understanding the media. Understand what reporters want
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Press relationships, not press releases Jon Yarian SeaChange Public Relations yarian@seachangepublicrelations.com 843.416.8870
Understanding the environment • Earned media vs. paid media • Earned media vs. social media
Understanding the media • Understand what reporters want • Understand your role • Understand different media forms
Building relationships • Find the right reporter • Maintain your contacts • Dos and don’ts • Be realistic
Interacting with the media • Know the ground rules • Take control • Know what not to do
Interacting with the media • Know what rights you do have • Know what rights you don’t have • Broadcast interview tips
Jon Yarian SeaChange Public Relations yarian@seachangepublicrelations.com 843.416.8870