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Welcome Online Chairs & Event Managers!

Welcome Online Chairs & Event Managers!. This Is Relay Online!. If right now someone asked you “What is Relay Online?”. What would your answer be?. Will Relay Online stand the test of time?. Will it be a true success?. In 2008…. 134,616 teams 1.43 million participants

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Welcome Online Chairs & Event Managers!

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  1. Welcome Online Chairs & Event Managers! This Is Relay Online!

  2. If right now someone asked you “What is Relay Online?” What would your answer be?

  3. Will Relay Online stand the test of time? Will it be a true success?

  4. In 2008… • 134,616 teams • 1.43 million participants • 6.13 million emails sent • 1.16 million transactions • $63,288,870 total dollars raised!

  5. Relay Online Chair Job Description Someone who is responsible for managing the Relay For Life website. Their primary focus is working behind the scenes to customize website's front page, to e-mail participants, and pull activity reports. To work in conjunction with the Relay Chairs and sub-committees to customize and promote Relay Online registration, mission delivery, and fundraising capabilities.

  6. Your role includes, but is not limited to: • Meetings • Site Customization • Reporting • Emails • Promote & Train • Coach & Motivate • Technical Support

  7. Qualifications/Skills: • Commitment to the American Cancer Society mission • Knowledge of the local community • Comfortable with computer technology and web based applications • Work with multiple applications at once • Copy text from one document and paste it into another • Minimize and maximize windows • Send an attachment with an email • Detach an attachment to a specific place on your hard drive • Respect for and an understanding of the roles in the volunteer/staff partnership

  8. Time Commitment • 1 year (6-10 hours per month) begins September 1, and lasts through August 31st

  9. Phase 1: Preparation • Create a plan of action for the year • Meet with Event Chair & Staff Partner • What do you want to provide with your website? • What programs do you want to highlight? • Who is your target audience? • Prioritize your content & messages in a timeline • Bullet your ideas & follow your plan for success!

  10. Phase 2: Creation • Use “eye friendly” colors & images • Provide forms & print materials 24/7 • Use your event theme on website! • Integrate all aspects of Relay including Mission, Patient Services, logistics, registration, etc. • Post important dates & times • Spotlight Survivor stories • Update often, and keep it fresh!

  11. Phase 3: Promote & Train • Print your web address on EVERYthing! • Promote all-year round • Integrate online into all event activities (kickoff, team captain meetings, etc.) • Have PC’s available whenever possible • Offer a “Coffee House Night” or training workshop where you have a captive audience • Don’t forget to train your committee first!

  12. Phase 4: Coach & Motivate • Send bi-weekly email campaigns • Spotlight successful teams & participants • Set goals and be an active cheerleader! • Issue challenges, and use incentives and prizes to promote friendly competition • Share Best Practices • Offer advice and training tips

  13. TIP: Sample timelines for promotional pieces, custom content, and email campaigns as well as coaching email samples can be found in your support documentation, or by reaching out to your Staff Partner or regional online point of contact.

  14. Phase 5: Wrap Up • Utilize Relay weekend to have a final email blitz • Host a post event “Thank You” night for participants • Keep participants engaged even after the event – send emails to keep them up-to-date on event progress • Encourage participants to keep their pages fresh by adding event photos, videos, and personal stories • Just because the event is over, does not mean the pages should be abandoned • THANK EVERYONE!!

  15. Ongoing: Tech Support • Provide your email address for quick contact • Let participants know when they will receive an answer or resolution (post turnaround time on website) • Always follow up after issue is resolved • If you cannot answer or resolve, reach out to your local regional online support contact for advanced help • Consider posting an FAQ page for open review • Always thank them for contacting you!

  16. National Support Model

  17. Support Contact Chain • Team Captains serve as first level support for their team members and donors by fielding various questions or issues that may arise. • If the Team Captain does not have the answer or information, they will engage their ACS Event Staff or Event Volunteer Online Chair. • In cases where the ACS Event Staff or Event Volunteer Online Chair cannot answer the question or resolve the issue, they will contact the ACS Division Online Administrator*. • For more advanced issues or technical support, the ACS Division Online Administrator will contact NHO Top-Level Support. • *In certain Divisions a regional point of contact may also be used as a direct point of contact between the Online Chair and Division Online Administrator.

  18. Thank You For Your Time… Have a GREAT Relay Online Season!

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