Building a Career in top PR Agency

1. BUILDING A CAREER IN TOP PR AGENCY Public Relations is the manner in which companies and individuals communicate with the media and public. Building a career in a top PR agency is a step by step approach. Right from understanding one’s inclination towards the business to learning and nurturing the required skills for the business, the journey is an exciting one. A Public Relations Consultant communicates with the set target audience directly or indirectly through media with a purpose to create a positive image and maintain a strong relationship with the audience. Public Relations (PR) Consultants work diligently towards creating and maintaining a positive and favourable opinion about their clients or employers. They use various mediums to convey the desired messages to their end stakeholders which may vary from client to client. Public Relations as an industry is very dynamic and to make a mark in this industry one needs to have the ability to Analyse, Counsel, Strategize, Plan, Research, Monitor, Motivate, Work with cross functional teams and Create & Curate Content. Good verbal and written skills along with the ability to multitask and manage time effectively are important tools of the trade for a Career in PR Agency. The role of public relations is changing with the visible shift from traditional to online media. More and more consultants today feel the need to enhance skills and understand the impact of Social & Online media on their brand’s reputation. This enables professionals develop a holistic public relations strategy for their clients and build a Career in Integrated Communications Agency. Source: http://genesisbm.in/