Why Use a Professional Subtitle Translation Service to Subtitle Your Videos?

1. Why Use a Professional SubtitleTranslationService to Subtitle Your Videos? The Internet has been an immense asset for businesses of all types in their efforts to go global. Connecting with customers all around the world is not without its challenges. The ever-present language barrier is one of the major problems international organizations face on an almost day-to-day basis that can be overcome by leveraging the advantages of translation. Creating and publishing videos about your organization’s services on social media can be a great way to improve your online presence. As a matter of fact, if you are thinking of expanding your market as well as promoting your business online, you can think of no better way. Moreover, as simple as video marketing strategies sound, filming as well as uploading content is only the beginning. In order to promote and improve the understandability of your content, you really need to consider adding subtitles. The Importance of Subtitling your Videos Subtitles are a translation of dialogues in a movie, show and/or video. Subtitles are not just for deaf people. These subtitles typically appear at the bottom of the screen to help viewers who are not very fluent in a specific language that is being spoken to enjoy the movie. Subtitling helps to learn new languages faster and follow along easily. It helps easier access to other cultures across the globe. Subtitling provides clarity of any technical terminology, full names and brand names, which is good for business. People suffering from learning disabilities, attention deficits or autism get a better experience. It is good to comprehend any strong accents, mumbling and loud background noise. Subtitling gives you an easy way to watch videos in sound-sensitive environments, like offices and libraries. Online videos with subtitles provide better user engagement. Subtitled videos give better user experience and allow you to repurpose your content. Subtitled videos improve your search engine optimization on YouTube or your website. If

2. you want to adhere to laws, such as the Disability Act and the Communications Act to name a few, then subtitled videos are good for you. Subtitles reduce the likelihood of concentration fatigue and access related links as well as sources with ease. Well-written subtitles can create a better watching experience among the users. Why Use Only Professional Subtitle Translation Services? Maybe you have a friend or a colleague who is bilingual and owes you a favour. Again, if you are not using professional subtitle translation services, you could have a disaster on your hands. Think about the basic differences between British English and American English. Whilst some are more subtle, others tend to stand out. In British English, the word ‘anti- clockwise’ and ‘barmy’ are used in American English as ‘counterclockwise’ and ‘crazy’. So you can see the difference between words and spelling. Professional translators or subtitle translation services are experts in interpreting dialogue. They understand how to avoid the pitfalls of casual translation. Subtitling a video is an art. Only a trained professional helps you to avoid embarrassing mistakes. The Takeaway Are you really serious about your production quality? Do you want to show your content in front of the global audience? If your answer is ‘yes’, then your videos need accurate subtitle options in multiple languages, therefore, you need a reliable subtitle translation service. Just as closed captions are an essential factor in making content understandable and accessible for those who are hard of hearing, quality subtitles are mandatory to allow people in other countries to enjoy the videos. In an increasingly small world, subtitle translations are an aspect of production that should be considered by anybody producing video content. If you would like more information on subtitle translation services, get in touch with GENESIS TRANSLATIONS. They have a dedicated team who will be glad to answer any of your questions and provide you with a package that is completely tailor- made for your requirements.