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Gotta Go Pawn Shop Marketing Plan. By: Garik Theriault. Company Overview Financial Information SWOT Analysis Marketing Plan. Located on 78 East Main Street, Van Buren, Maine. Open for 1 year. Family Owned and Operated. Sells a wide variety of items.
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Gotta Go Pawn Shop Marketing Plan By: Garik Theriault • Company Overview • Financial Information • SWOT Analysis • Marketing Plan
Located on 78 East Main Street, Van Buren, Maine. • Open for 1 year. • Family Owned and Operated. • Sells a wide variety of items. • Purchases new and used items that are brought into the store. • Takes items in on pawns, which are collateral loans. Company Overview
The business makes about 10% on each gun sale and has a $20-$50 charge if someone would like to ship to the shop and use the Federal Firearm License. • Every pawn has an interest rate of 25%, the person who pawns has one month to either pay the price of the loan and interest to get the item back, pay just the interest charge and extend, or forfeit their item. • Other items range from instruments, tools, movies, video game consoles and many other things. The percentage gain on each item varies. Profit Sources
Get the brand awareness up so people know what and where the shop is. • Get people to know what services are offered • Raise the amount of yearly pawns and sales. How to Accomplish This • Newspaper ads • Website • Social Networking • Offer promotions and discounts to get people in the store. Marketing Plan Goals