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The Gummy Wars

The Gummy Wars. By: Justyce Hill, Sonia Macias, Luis Najar , Quang Truong, Jesica Rios. Why Gummy Wars?. What consumers typically look for? Brand Name Price

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The Gummy Wars

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  1. The Gummy Wars By: Justyce Hill, Sonia Macias, Luis Najar, Quang Truong, Jesica Rios

  2. Why Gummy Wars? What consumers typically look for? • Brand Name • Price With our report, we intend to help consumers choose a brand of gummy worms that would satisfy their every demand when determining which gummy is best for them.

  3. What was evaluated?

  4. What were the results?

  5. Preferred Gummy

  6. Average Duration

  7. Average Texture

  8. Average Flavored

  9. What we concluded? • The gummy worms had similar sizes and shape. The Sweet Smiles Sour Neon Worms had the second lowest price, the preferred flavor (sour) and texture (hard), and was moderately easy to consumed in a reasonable time.

  10. What’s our recommendation? • When starving for a quick gummy snack, we recommend the Sweet Smiles Sour Neon Worms based on the observations of texture, flavor, duration, and price. Sweet Smiles Sour Neon Worms not only is the preferred taste of those tested but is also the overall value in price.

  11. Questions?

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