Le Parker Meridien 119 West 56 Street, NY,NY 10019 Senior Project By : Summet Parmar,

1. Le Parker Meridien 119 West 56 Street, NY,NY 10019 Senior Project By : Summet Parmar, Elizabeth Jaquez-Flores Brunnel MilardPrashant Purohit

2. History of Hospitality Industries • Hospitality from the French word “Hospice” • To provide for the weary • To take care of Traveling • Overview: The history of the hospitality industry dates all the way back to the colonial period in the late 1700s. Things have changed quite a bit since then; The hospitality industry has experienced significant changes and development over the years as it has faced world wars, The depressions era and various social changes. The industry as we know it today began to take from in the early 1950s and 60s.

3. Time line of Hospitality Industry • Sumerians(2500 BC) “House of the go far people” • Code of Hammurabi (1792- 1750 BC) • Caravanseri “Caravan “ (Persia 200 BC) • Hotel in Olympus for visitor of the Olympic games (4th Century B.C)

4. Cyclical history of hotel in America Time Line Graphical Presentation • Early America 1600-1920 • WWI 1910 • Golden Age 1920 • Depression 1930 • Motel Age 1950 • Growth 1960-1970 • Recession 1980 • Recovery 1990 • 9-11 …….

5. Jack Parker Corp’s History Time Line Graphical Presentation

6. Environmental Analysis Environmental conditions affect Businesses in many ways. But these all conditions are forces that keep changing their courses while creating events that can affect business performances favorably or unfavorably or determine whether companies will succeed or fail.

7. Environmental Analysis • Generic or Macro Environment The macro environment depends on the following changing main forces: Economic Social Cultural Technological Political Global

8. Environmental Analysis • Economic factor : The economic Factor are always effect on any type of businesses any time and also environment reflects standards and general well being of a society. But poor economy are in result of economic loss is estimated in billions of dollars, and the major effect on Travel and Tourism industry is one of the worst affected sector especially the Hotel and Airline industry because it is still consider luxury spending.

9. Environmental Analysis The graph below indicates that airlines and hotels are the severely affected.

10. Environmental Analysis • The social factor: The social environment plays a critical function within the environmental conditions. Social change, by definition, comprises demographic and life style trends.

11. Environmental Analysis • The cultural factor The United States of America is a country that is rich in history and culture. Only in NY it self 250 languages are spoken.

12. Environmental Analysis • The Technological factor • Today no business can operate effectively without having a full knowledge of its industry market trend. The technology plays an indispensable role in the business operations of any type of industry. It can contribute to the success or failure of a company depending on the ability of the company to take advantage of technological application to maximize revenue opportunities, and to project economic conditions that may affect business operations domestically and abroad.

13. Environmental Analysis • The global factor Globalization is defined as the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets.

14. Environmental Analysis • The global factor • Globalization is defined as the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets.

15. Environmental Analysis • The political factor • This factor always plays a pre-dominant importance in the economic function and behavior of a society of every country in the world. Thus, the economic stability or instability of a country is the result of its form of government or political establishment.

16. Environmental Analysis • An Industry Environment This industry environment is referred to as the competitive environment or the task environment by definition. More than ever, as technology changes the way people think and live, the hotel industry leaders will assert their role more aggressively by acknowledging the impact of the environment conditions on the hotel industry in order to remain competitive and survive in this ever-changing economy.

21. Approximate Room Rates by Month

22. Approximate Revenue by Month

25. SWOT Strengths • Location • Food Business • Low Employee turnover rate • Collecting new customers feedback

26. Panoramic View of New York City

27. Doesn’t it perfect to propose to your Valentine?

28. Isn’t it Perfect Vacation?

29. State of the Art Health Equipments

30. More then perfect Location for your Business Meeting

31. SWOT Weaknesses • Don’t take into consideration outside customers reviews • Underutilized resources • Frequent change of Management • Lack of Advertising • Website is not user friendly

32. SWOT Opportunities • Available resources in premises to start new ventures • Emerging international markets • New packages for lower or middle class customers

33. SWOT Threads • Intensive Competition • Economic slowdown • Changing local government regulations puts them on the spot

34. Market Segment

35. Recommadations