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SECO (secrétariat d’Etat à l’économie)

SECO (secrétariat d’Etat à l’économie). Innotour. General informations about SECO ( I nnotour ). It is directed by Marie-Gabrielle Ineichen-Fleisch T he headquarter is situated in Bern Budget of Innotour : 20mio for 2012-2015, given by the government

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SECO (secrétariat d’Etat à l’économie)

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  1. SECO (secrétariat d’Etat à l’économie) Innotour

  2. General informations about SECO (Innotour) • It isdirected by Marie-Gabrielle Ineichen-Fleisch • The headquarterissituated in Bern • Budget of Innotour: 20mio for 2012-2015, given by the government • No turnover isgenerated by Innotour, atitis a help for innovation in tourism

  3. History & Development • SECO wascreated as an interface betweenpolitician, entreprises and social partnership. It helpsensurating a sustainableeconomicalgrowth. • Innotourisa projectedgenerated by SECO, whichstarted in 1997. The aim of Innotouris to stimulate innovation, cooperation and profesionalism in swisstourism. It tends to reduceburocraty and offerfinancalassistment to privates(PPP!)

  4. Innotour: Organisation & Structure

  5. Challenges faced by Innotour • Innotour has supportedthe followingactivities, which are part of the challenges facednow by the tourismindustry: • Investment for improvment of the swiss international benchmarking (data sharing) • Investment for protection of the climate (global warming) • Investment to help developpingsummeractivities (fightagainst the seasonality)

  6. Linked/associatedwith • Directlylinkedwith SECO, whichisSwitzerlandoveralleconomical control. • And theyhad of course many associations with the differentprivatestheydid help.

  7. Importance and impact on the swisstourismsector • Innotour has a direct impact on the devlopment of tourism, as it finances privateorganization’sprojects. • It is a linkbetween Public (government) and Private (organization), as in PPP. The privatesfind help to co-financetheirprojects.

  8. Personnal opinion • We constate that SECO offersmanyopportunities for development and innovation in the swisstourismsectors. It supports manyprivateswiththeirideas/projects, thereforeithelps the swisstourism to propose a more diversifiedoffer. • Swisstourismmayneed not only diversification, but also innovation to attracttouristsduring the off-season (summer). SECO, particularyInnotourworks on these objectives, as well as on the managment of climate changes and the difficultbenchmarking in tourismsector.

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