What Are The Top E-commerce Marketing Mistakes You Can Make

1. What Are The Top E-commerce MarketingMistakes You Can Make Owning an e-commerce website, means you need to take great care in securing top marketing initiatives in order to reach your target audience, boost your brand visibility, increase conversion rates and rank highly in search engine results. There are a number of common mistakes many business owners make which must be avoided if you want to achieve long term success moving forward. The first and biggest mistake you can make when it comes to your e-commerce marketing campaign is to reuse old adverts. Times are changing, technology is changing, what your customers want and expect is changing. What this means is that your adverts must be new, clean and fresh. Reusing old adverts isn't going to promote a professional image and could have a negative impact on your long term success. Another of the top marketing mistakes made by e-commerce website owner is discounting your prices too early when it comes to holiday season. Of course you know the saying that the “early bird catches the worm,” but you also need to remember that during the holiday period, people don't want to spend too early. Offering your discounted prices too early also shows your company as desperate and may not have the positive outcome you were hoping for.

2. A big mistake and one that will impact the daily success of your e-commerce business is not being active on social media. Social media has taken centre stage when it comes to online marketing, helping companies engage with their audience with ease throughout the day. For effective engagement with your audience, keeping them updated on products you sell or new products being introduced, you must embrace social media. The majority of adults throughout the world have at least one social media account. In addition to this, if you aren't making use of email marketing, then you are probably falling behind your competitors. One of the main e-commerce marketing mistakes made by business owners today is not making use of all the excellent online marketing tools readily available. A regular and updated newsletter emailed to your audience one a week or even once a month will spark interest, advise them of anything new and keep them updated on any sales, new products or promotions you are running at the time. Further, a marketing mistake carried out by e-commerce website owners is to ignore any competition research. There is a reason why companies conduct thorough competitor analysis and you should be doing the same. Competitor analysis puts you that one step ahead of the competition. With an effective competitor analysis you can identify what marketing measures your competitors are using, what keywords they are using and how they are attracting their audience. This can help you identify what is working and what isn't, so you can focus on the working efforts to stay that one step ahead at all times. Make use of the reporting you receive from your SEO specialist. Ignoring or not making use of your reports is a waste of time and money and not something you want to push to one side. The reporting provided helps you identify how your budget is being spent and what is working. You can identify a return on investment, based on how much you spend on your marketing campaign to your conversion rates and success. The final mistake that so many e-commerce business owners make is not backing up their services with outstanding support. These days your clients are looking for more than a good deal, they want outstanding service and support. Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality SEO services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/