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Alumni Relations at Oxford: Building Engagement That Lasts a Lifetime Branch Officers’ Meeting

Alumni Relations at Oxford: Building Engagement That Lasts a Lifetime Branch Officers’ Meeting New York, NY 11 April 2014.

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Alumni Relations at Oxford: Building Engagement That Lasts a Lifetime Branch Officers’ Meeting

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  1. Alumni Relations at Oxford: Building Engagement That Lasts a Lifetime Branch Officers’ Meeting New York, NY 11 April 2014

  2. VisionOur vision is one of an engaged and active global community of alumni who participate in the on-going success of the University of Oxford in ways that are meaningful and mutually beneficial.Mission Work with colleagues across the collegiate University and beyond to build awareness, engagement, and ultimately support for Oxford by offering programmes and resources of perceived value to alumni throughout their lives.

  3. Trends: Engagement Curve

  4. Challenges • The layer cake effect • Decentralised nature of Oxford University • Alumni expectations • Standardising resources

  5. Proposed Strategy • Know our audience! • Encourage alumni to update their information • Track their activities and interests • Develop a strategy tied to demographics • Listen and respond • Forge partnerships with… • Alumni networks • Colleges and departments • Careers Service • Continuing Education • Academics • Students

  6. Reconnect DiscoverInspire

  7. Reconnect Alumni….through Communications • Oxford Today: print and on-line • OT Extra!: eNewsletter linked to alumni website and OT On-line • Continue to build functionality of the Alumni Website • Harness social networking platforms • Highlight branch activities

  8. Help Alumni Discover Something New…..through Resources • Alumni Careers Service • Career Days • Road shows • On-line resources • Mentoring/internships • Continuing Education • Travel Programme • eLearning (JSTOR)

  9. Inspire Alumni….through Branches and Networks • Currently 213 groups in 88 countries • UK: 42 groups; ~115,000 alumni • Internationally: 171 groups; connecting with ~70,000 alumni • 20 sector-specific groups

  10. Engage and Inspire Alumni ….through Events • Offer a rotating schedule of Alumni Events in the UK, North • America, Europe and Asia • Feature a mix of intellectual stimulation and networking • Harness academic resources to build content, showcase Oxford today • Employ technology to reach more people

  11. 2012 Alumni Survey • Conducted an online quantitative survey to measure alumni interest in University-sponsored activities • Survey ran for a month in late 2012 • 6,212 respondents • Three on-line qualitative focus groups: • 2 groups in the UK • 1 group in the US

  12. The majority of respondents (72%) feel fairly connected to the University

  13. And those feelings are triggered in a variety of ways….

  14. Alumni maintain their connections to the University in a number of ways…..

  15. But there are certain factors preventing further involvement…..

  16. Respondents suggested ways in which the University could increase engagement…

  17. Principal objectives for the near term • Use data and survey results to inform strategy • Start early with students and focus on making the case for staying engaged • Continue to invest in strong links with colleagues and alumni volunteers • Listen! Use alumni effectively and as a source of feedback for strategic direction • Clarify the levels of engagement; help move people from one level to another

  18. Resources www.alumni.ox.ac.uk (click on Groups) North American Office • Jo Ann Corey (jcorey@oxfordna.org) • Gremesha Crump (gcrump@oxfordna.org) Oxford Office • Christine Fairchild (christine.fairchild@alumni.ox.ac.uk) • Jackie Hruby (jackie.hruby@alumni.ox.ac.uk) • Joby Mullens (joby.mullens@alumni.ox.ac.uk)

  19. Thoughts for today…. • What are we missing? • Where are the landmines? • How might your networks help? • How might we better help you?

  20. THANK YOU!

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