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Introduction to PubliGroupe

Introduction to PubliGroupe. February 14, 2003, Paris. Founded in 1890, grew out of the domestic ad sales company named Publicitas A sales & administration service provider to media owners and advertisers. Selling of advertising for  print  directories  internet. PubliGroupe.

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Introduction to PubliGroupe

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  1. Introduction to PubliGroupe February 14, 2003, Paris

  2. Founded in 1890, grew out of the domestic ad sales company named Publicitas • A sales & administration service provider to media owners and advertisers. • Selling of advertising for  print directories internet.

  3. PubliGroupe • 53 companies in 25 countries • 3670 employees • 2.6 CHF billion turnover • 4 divisions

  4. PubliGroupe 4 Divisions Promotion and Sales of Print&Online advertising (Switzerland) Promotion and Sales of Print&Online advertising (Internationally) 53 companiesin 25 countries Sales of advertising in printed and online directories (regional and local) Switzerland, France & Germany Central data processing, IT department and editorial network. For example : Services and R&D

  5. PubliPresse • Print: • 1'820 employees • CHF 1.89 billion turnover • market share: 65% • 600 representation contracts • 4 companies • Internet • 2 companies for sales and promotion • >50% market share

  6. PubliPresse Print They offer their service to the Swiss print media and focus on promotion and sales of national and international advertising Offers consulting services to advertisers in more than 110 sale places : daily and weekly journals throughout Switzerland Consulting and services for Printmedia- planning and –processing for national and supra regional advertisers, as well as for their advertising and media agencies Promotion and sales of advertising in more than 60 regional and national audience and specific magazines Specialized in tourism and educational advertising in more than 40 national and international printed media

  7. PubliPresse Internet Both companies are dedicated to the services of Swiss online media, promotion and sales of online advertising Consulting and marketing as well as technology and administration services for website owners throughout Switzerland Consulting and services for Internet- planning and –processing for national and supra regional advertisers, as well as for their advertising and media agencies

  8. Services • DocumentationPricesServices (readers, edition)Market studies • ConsultingGoals definition Media strategy Evaluation and media selection

  9. One order  One bill Publicitas • Sales and contracts Printed mattersDistribution of orders to editors Publication controlInvoicing / cashingDelcredere

  10. 153 Employees • CHF 700 Mio. Turnover • 80 % Market share national budgets

  11. Publimedia Main tasks • Active print advertising promotionwith major customers & advertisting/media agencies • Development of print planning toolsfor big customers simplify advertising

  12. Services Publimedia • Media- and market analysis • Media planning / Controlling • Buying / Disposition • Printed matters • Invoicing • Media-Hotline • Internet-Media planning tools

  13. Promotion and selling of transnational print advertising worldwide • Turnover : CHF 411 Mio • The only independent network in the international representation business • PPNs network is continually growing and reaches today a global coverage of all key advertising markets

  14. Publicitas Promotion Network Responsible for about 2'000 worldwide journals and magazines ...for example :New York Times, Travel & Leisure, Le Monde, Elsevier, Nihon Keizai Shimbun

  15. Sale of advertising in the electronic and paper telephone directories • Editing of local and regional Yellow Pages • Turnover of CHF 114 millions • Editor and advertisers(in more than 125 directories and White Pages) • 504 employees • 114 Mio. turnover • 500'000 processed company addresses

  16. Service provider for IT and network • Research and development for technology and new services • Nearly CHF 4 millions of IT investment in 2001

  17. Mission PubliService • Providing to the different companies of the Groupe advanced, reliable yet competitive IT solutions designed to improve the information and advertising management systems • Research and development activities geared to information and communication technology, including multimedia and the internet

  18. State-of-the art networking for the publishing industry Activities • To ensure development and maintenance of telecommunications network between the group companies and their respective partners at domestic and international levels • Service provider to partners of the branch

  19. 33 people • Focused towards print publishing industry • Development and sales of IT products and services to the publishing industry • aboware • adware • printware

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