iPhone & Android Comparison

1. iPhone & Android Comparison Aurel Jamilov 28.01.2011

2. Agenda • Introduction • Business Comparison • Software Comparison • App Store: User & Developer • Summary

3. Introduction: Mobile vs Desktop Source: www.greenorange.com

4. Business Comparison: Some facts from Internet

5. Business Comparison: Market Capitalization In 6 years, Apple’s market capitalization outweighed both the new and old tech champions Bloomberg.com

6. Business Comparison: Supply Chain Overview Figure 1: Supply Chain Overview Source: Communications of ACM

7. Business Comparison: Android vsiOS • 5 Nov 2007:Android announced • Oct 2008 First Android running smartphone • 1st 1 mln devices sold within 70 days • 14 OEM currently ship the Android based devices • 9th of Jan 2007 iPhone announced • 29 June 2007 market introduction of iPhone • First 1 mln devices sold within 74 days • Manufactured by Apple only

8. Business Comparison: Google Android • Originally Search Engine/ Online Ad Business • Economies of Scale • Broad Handset Manufacturer Base • Supported by variety of Mobile Operators • New Platform for mobile ads • New business opportunities in HW segment

9. Business Comparison: Google Android Source: Jason Chen, 2008

10. Business Comparison: Apple iOS • Originally in HW & SW Business • Premium Brand with high margin • Strong product ecosystem • Halo effect • Economies of Scale • Controls the seamless integration of hardware and software • Less bargaining power from supplier/ODM/buyer side • Faster response to market needs Strong Ecosystem fosters Apple’s “Digital Hub” Strategy through Halo Effect

11. iTunes’ goal is to lock the consumer in Business Comparison: Apple iOS Source: Apple Annual Reports 2009

12. Source: Gizmodo.com

13. Business Comparison: VRIO Model iPhone named based smartphone device by Engadget, Gizmodo, Consumer Reports, ZDNet, Walt Mossberg of Financial Times etc.

14. Sotware Comparison: Specifications Source: PCWorld.com

15. Software Comparison: Market Share Overview Source: Nielsen Company

16. Software Comparison: OS Traffic worldwide May 2010 Smartphones generate 46% of mobile media traffic in May 2010, up from 22% in May 2008 Source: www.greenorange.com

17. App Store Comparison • 1-2 bln downloads • More than 100K Apps • Jailbroken • More than 10 bln downloads • More than 250K Apps • Jailbroken

18. App Store Comparison Android and iPhone users spend 79-80 minutes/day using apps Source: www.open-source.com

19. App Store Comparison iPhone users and Android users spend similarly Source: www.open-source.com

20. App Store Comparison iPhone OS average purchase price higher than Android Source: www.open-source.com

21. App Store Comparison Source: www.open-source.com

22. App Store Comparison Source: www.open-source.com

23. App Store Comparison Source: www.open-source.com

24. App Store Comparison Source: www.open-source.com

25. Summary • Mobile on track to eclipse desktop in the year 2015, 1 out of 3 of phone owners using mobile media. • Globally mobile internet use has grown 43% over the last year • Android and iPhone users spend 79-80 min/day using apps • Over the past year (from May 2009) the number of Android devices has grown 29% Enjoy the great products from both sides!

26. Bibliography • Burrows, Peter, „Apple VS Google.“BusinessWeek, 1/25/2010, Issue Nr.416 • Linden G,Kraemer K, Dedrick J, ”Who Captures Value in a Global InnovationNetwork? The Case of Apple’s iPod” Communications of the ACM, March 2009, vol. 52, no. 3. • http://www.apple.com/pr/library/2011/01/18results.html • http://www.comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share • www.millennialmedia.com/research • http://bits.blogs.nytimes.com/2011/01/21/will-apple-put-the-iPhone-on-other-carriers/ • http://www.pcworld.com/zoom?id=208491&page=1&zoomIdx=1http://www.reuters.com/article/idUSTRE6AS0XB20101129 • http://touchreviews.net/apple-ios-android-web-share/

27. Thank you!