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PRODUCERS Existing Production

Speaking in Generalities, through my experience in NB and other regions, our local food system could be simplified as such.

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PRODUCERS Existing Production

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  1. Speaking in Generalities, through my experience in NB and other regions, our local food system could be simplified as such. We have producers, use very limited and basic forms of Distribution and Processing/packaging to primarily serve direct markets and a small amount of Retail, Wholesale and F&B Industry markets. In this situation most of the risk is on the producer and the system is slowly shrinking. With this scale of system, there is no room for a viable enterprise to take on either distribution or processing and whatever is being done is usually by the producer or the final seller/consumer. PRODUCERS Existing Production DISTRIBUTION Delivery PROCESSING Portioning/packaging Current Food System F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub DIRECT MARKET / CSA / FARMGATE

  2. PRODUCERS Existing Production I want to make two major changes to our local food system. 1. I want to expand our agricultural production. I would like to not only help current producers solidify/grow their business but I want to see NB become a place where new entrants are encouraged and that agriculture is a viable career choice for locals or immigrants alike. New Entrants / Viable Career Sustainable Growth and Demand DISTRIBUTION Delivery PROCESSING Portioning/packaging F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub DIRECT MARKET / CSA / FARMGATE

  3. PRODUCERS Existing Production I want to make two major changes to our local food system. 2. I want to make the foods that we produce in our own region more accessible and convenient for ANY F&B INDUSTRY or ANY GROCERY Store that wants to sell it. I want to make regionally sourced an option in our tax funded institutions (huge economic multiple) and also look towards using our NB Food System to further brand our region on the world stage. New Entrants / Viable Career Sustainable Growth and Demand DISTRIBUTION Delivery PROCESSING Portioning/packaging F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub INSTITUTIONAL Schools /Prisons /Daycares • AGRITOURISM • FOOD FESTIVALS • HIGH VALUE EXPORT OPPORTUNITIES DIRECT MARKET / CSA / FARMGATE

  4. BEFORE this can happen at all we need to further DEVELOP our local food system. We need solid, tangible, efficient infrastructure devoted and working with both ends of the value chain. These systems can mostly be represented by development of our Distribution and Processing Capabilities in the region. PRODUCERS Existing Production New Entrants / Viable Career Sustainable Growth and Demand DISTRIBUTION Delivery PROCESSING Portioning/packaging Aggregated Storage Depots Refrigerated Storage/Transport Foodsafe Packaging / Containers Efficient Organization (systems/processes) Value Add Season Extension / Wastage control Prepared Foods Preservation Branding / Marketing F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub INSTITUTIONAL Schools /Prisons /Daycares • AGRITOURISM • FOOD FESTIVALS • HIGH VALUE EXPORT OPPORTUNITIES DIRECT MARKET / CSA / FARMGATE

  5. PRODUCERS Existing Production These changes are more difficult to make incrementally than all at once. Producers cannot scale their production without stable, assured markets and industry growth. The risk is too high, the marketing/sales requirements are too time consuming. Without their belief in long-term market development we will see very little short-term investment in growth. New Entrants / Viable Career Sustainable Growth and Demand DISTRIBUTION Delivery PROCESSING Portioning/packaging Aggregated Storage Depots Refrigerated Storage/Transport Foodsafe Packaging / Containers Efficient Organization (systems/processes) Value Add Season Extension / Wastage control Prepared Foods Preservation Branding / Marketing F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub INSTITUTIONAL Schools /Prisons /Daycares • AGRITOURISM • FOOD FESTIVALS • HIGH VALUE EXPORT OPPORTUNITIES DIRECT MARKET / CSA / FARMGATE Current Food System

  6. PRODUCERS Existing Production These changes are more difficult to make incrementally than all at once. Distribution and Processing improvements carry significant initial investments and will need not only the revenue from larger markets but also need production to scale before they become viable. New Entrants / Viable Career Sustainable Growth and Demand DISTRIBUTION Delivery PROCESSING Portioning/packaging Aggregated Storage Depots Refrigerated Storage/Transport Foodsafe Packaging / Containers Efficient Organization (systems/processes) Value Add Season Extension / Wastage control Prepared Foods Preservation Branding / Marketing F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub INSTITUTIONAL Schools /Prisons /Daycares • AGRITOURISM • FOOD FESTIVALS • HIGH VALUE EXPORT OPPORTUNITIES DIRECT MARKET / CSA / FARMGATE Current Food System

  7. PRODUCERS Existing Production These changes are more difficult to make incrementally than all at once. We need to develop the end “Consumption” markets in a way where there are willing partners in each category who are going to commit to regional production, who are going to work WITH the Distributers, Processors, AND Producers on PRICING, MARKETING, EFFICIENCIES AND LONG TERM SUSTAINABLE GROWTH. New Entrants / Viable Career Sustainable Growth and Demand DISTRIBUTION Delivery PROCESSING Portioning/packaging Aggregated Storage Depots Refrigerated Storage/Transport Foodsafe Packaging / Containers Efficient Organization (systems/processes) Value Add Season Extension / Wastage control Prepared Foods Preservation Branding / Marketing F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub INSTITUTIONAL Schools /Prisons /Daycares • AGRITOURISM • FOOD FESTIVALS • HIGH VALUE EXPORT OPPORTUNITIES DIRECT MARKET / CSA / FARMGATE Current Food System

  8. SO, in my opinion, To Grow our Local Food System we need to… Expand / scale production Improve, invest in Distribution and Processing Infrastructure. Develop Sustainable Markets across the entire CONSUMPTION market AND, while we need to control the growth carefully, we NEED to grow all parts of the system in Sync with the others as much as feasibly possible PRODUCERS Existing Production New Entrants / Viable Career Sustainable Growth and Demand DISTRIBUTION Delivery PROCESSING Portioning/packaging Aggregated Storage Depots Refrigerated Storage/Transport Foodsafe Packaging / Containers Efficient Organization (systems/processes) Value Add Season Extension / Wastage control Prepared Foods Preservation Branding / Marketing This is what RFC is all about,But we’re not in this for ego, if you want to be part of the solution, Contact me today! F&B INDUSTRY Restaurant / Caterer / Cafe RETAIL/WHOLESALE Grocery / Food Hub INSTITUTIONAL Schools /Prisons /Daycares • AGRITOURISM • FOOD FESTIVALS • HIGH VALUE EXPORT OPPORTUNITIES DIRECT MARKET / CSA / FARMGATE NEEDED MARKET GROWTH NEEDED MARKET GROWTH

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