A Centralized Marketing Campaign – Do We Need It?

1. A Centralized Marketing Campaign – Do We Need It? Valerie Pena, Executive Director/Chief of Staff – PAGR Amy Conrad Warner, Vice Chancellor External Relations - IUPUI

2. Past Campaigns

3. Campus Specific Campaigns

4. Determining the IU Brand “Being a well-known and well-respected Brand name is the end result of strategy, tenacity and clear vision.”—Donald Trump When you build a strong brand everything….EVERYTHING must reflect the high quality available. “You can’t build a reputation (or Brand) on what you are going to do.” – Henry Ford

5. What is IU’s Brand Promise?

6. What are the characteristics of IU’s Brand Promise?

7. President McRobbie’s Vision As a great public university we have two fundamental missions: education and research. Indiana University seeks to provide the best possible education to all of our students, both undergraduate and graduate. We also seek to conduct path-breaking research and scholarship of the highest international standards from the most theoretical to the most applied.

8. My vision for Indiana University should be neither surprising nor controversial:  it is to confirm our traditions of excellence in our two fundamental missions of education and research, and by doing so ensure that we will be a leader among the great universities of the 21st century.

9. The President’s Goals Honoring Faculty Excellence Energizing Inter-Campus Collaboration Degrees of Excellence Making Room for Better Learning Building for the Future Renewed Commitment to Hoosier Health New Opportunities for Statewide Partnerships Extending Our Glorious Tradition in the Arts and Humanities The International Imperative

10. Leading Tags Innovation accelerated by Tradition Advancing the Frontiers of Knowledge Today’s leader in the Idea Economy