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Green Trends and Innovations in the Electronics Industry

Green Trends and Innovations in the Electronics Industry. April 2012 Albert Tsang, Dell Environmental Affairs. Priorities. Eliminate harmful substances ahead of regulations. Energy Smart servers save customers more than $3B since 2005. Design for Environment - DfE.

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Green Trends and Innovations in the Electronics Industry

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  1. Green Trends and Innovations in the Electronics Industry April 2012 Albert Tsang, Dell Environmental Affairs

  2. Priorities Eliminate harmful substances ahead of regulations Energy Smart servers save customers more than $3B since 2005 • Design for Environment - DfE • Drives benefits for customers and the environment in 3 key areas: • Energy Efficiency – compute more, consume less • Preferable Materials – eliminate harmful substances, supports responsible recycling • Resource Conservation – recyclable products & use of recycled content materials Over 7M lbs post-consumer recycled plastics since 2008 • Preferable Materials – 3 tenants

  3. Green Trends

  4. Areas Targeted by the Electronic Industry • Arsenic • Mercury • Phthalates • BFR/PVC • Biobased Plastics Transition

  5. Arsenic, Mercury and Phthalates • Arsenic reduction • Glass on all notebook displays • Encourage the reduction in GaAs (ICs, diodes…) • Mercury reduction • Backlights in displays to LED • Batteries • Phthalates • DEHP, DBP, BBP phthalates • Other phthalates

  6. Biobased Plastics

  7. Traditional Plastics • The most popular housing material for laptop computers at this time is a mixture of polycarbonate (PC) and acrylonitrile butadiene styrene (ABS), with the typical blend composed of 60-70% PC and 20-30% ABS with the remaining fraction (typically about 10%) composed of additives. • By weight the housing of a Notebook weights about 30%. • Mechanical properties such as stiffness and strength are impacting design flexibility. PC/ABS is limited in thickness reduction to ~0.8mm. Below this it loses its UL94-V0 flammability rating. • Alternative materials include Mg and aluminum alloys, carbon fiber materials and high performance polyamides (PAs).

  8. Biobased plastics characteristics • What are Biobased Plastics? • A form of plastic derived from renewable biomass sources rather than petroleum • Advantages: • Sustainable Product from Renewable Resources • Lower Carbon Footprint • Independent from petrochemical industry

  9. BFRs /PVCs

  10. BFR/PVC-Free Commitment • By the end of 2011, all newly introduced Dell personal computing products will be BFR and PVC free1, as acceptable alternatives are identified that will not compromise product performance and will lower product health and environmental impacts. • Dell’s commitment and approach will continue to be balanced in both how we evaluate products and deliver on customer needs to effect the most change and drive maximum positive impact 1Dell will adopt the “BFR/PVC-free” definition as set forth in the “iNEMI Position Statement on the ‘Definition of Low-Halogen’ Electronics (BFR/CFR/PVC-Free).” Plastic parts contain < 1000 ppm (0.1 percent) of bromine (if the Br source is from BFRs) and < 1000 ppm (0.1 percent) of chlorine if the Cl source is from CFRs or PVC or PVC copolymers. Service parts after purchase may not be BFR/PVC-free.

  11. BFR/PVC Profile of a Typical Notebook • Once chassis plastics were converted, only 20% of the remaining components contain BFR & PVC. • Chart shows total weight of component. Only a small fraction of that weight is BFR or PVC.

  12. Chassis Plastics: The Most Impactful Place to Start • Today • From 2003 to the present, Dell shipped over 61M pounds of BFR and PVC free plastics in OptiPlex products alone.  • That’s almost 70 times the weight of a fully loaded 747-400 jet airliner. (2002) Prohibited PVC in chassis parts > 25g (2004) Expanded to include all chassis plastics regardless of size (2003) Added BFR to restriction

  13. Test Case: G2210 G2410 • Slim, Elegant and Environmentally Conscious • The E2210 is a standard product with a similar technical feature set, but with out the green features. Sales of the G2210 were ~20% of the E2210. This indicates only certain customers were willing to pay for green features Made from environmentally preferable materials: - External chassis made from less than 25% post-consumer recycled materials - Arsenic-free glass and mercury-free LED backlight - Halogen-free monitors and cables1 - Environmentally preferable packaging uses recyclable corrugated cardboard instead of expanded polystyrene foam • Power-saving Features: • - Ambient Light Sensor • - PowerNap • - Dynamic Dimming • - less than 0.15W energy consumption in standby/ sleep mode 1 PVC/BFR/CFR-free cables available only in North America, Japan and EMEA (excluding Israel)

  14. Where it counts most – Mainstream Products Dell EcoKit configurations for Latitude and OptiPlex • 100% BFR/CFR/PVC Free configuration (wall to mouse) • Contains at least 10% post consumer recycled plastic in the chassis enclosure (OptiPlex Desktops) • E-Star 5.0 and EPEAT Gold Rated • Shipped in 100% recyclable materials • Offered with services such as Dell’s Asset Recovery and Carbon Offset programs NEWEco-Kit configurations on 990 SFF NEW Eco-Kit configurations on 14”

  15. Thank you

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