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IAB Connect 2012 Guy Phillipson, CEO Internet Advertising Bureau, UK

IAB Connect 2012 Guy Phillipson, CEO Internet Advertising Bureau, UK. Congratulations! 20% Growth + 40% in Display. UK Market Overview. Online’s market share for H1 2011 27% % share of revenues for January to June 2011.

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IAB Connect 2012 Guy Phillipson, CEO Internet Advertising Bureau, UK

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  1. IAB Connect 2012Guy Phillipson, CEOInternet Advertising Bureau, UK www.iabuk.net

  2. Congratulations! 20% Growth + 40% in Display

  3. UK Market Overview

  4. Online’s market share for H1 2011 27%% share of revenues for January to June 2011 Source: PwC / Internet Advertising Bureau / The Advertising Association / WARC

  5. *based on H1 IAB/PwC ad spend figures and IAB H2 forecast From last to first in 10 years 2011 - £4.6bn* 27% share 2001- £166m 1% share

  6. Share of spend by Consumer Goods advertisers is now 2nd place Source: PwC / Internet Advertising Bureau: IAB estimates for industry sector shares are based on categorised net revenue from media owners provided by PwC. Data excludes unclassified, multi-advertiser, recruitment and misc figures and covers 58% of online display revenues in H1 2011.

  7. Proving online effectiveness

  8. Lucozade: Online worked well to reposition brand …particularly on association with music having and cool image Uplift on brand impressions – Lucozade Total Audience ... is great tasting ... has a strong association with great music ... helps me perform at my best ... helps me achieve what I want to out of my sport / exercise ... is used by people who take part in sports or exercise ... has a cool image Sample: Control TV = 193, Exposed TV = 392, Control Online = 262, Exposed Online = 323, We would now like you to think specifically about Lucozade … Please let us know how much you agree or disagree with the following statements. Total Audience

  9. Nestle: TV and Online together were most effective TV & Online Online TV Brand Awareness 17.1 7.8 4.1 Ad Awareness 18.7 11.8 5.8 Brand Favourability 2.1 12.1 5.6 Purchase Intent 2.4 6.1 10.4

  10. Starbucks: Heavy internet users responded well Product awareness uplift +77% Heavier internet users 21+ hours per week (Total online population +19%)

  11. IAB UK: Five key themes for 2012 Brand Attribution Data Integration Mobile

  12. Bewildering choice of channels iabuk.net/contact

  13. Scary!

  14. Over half of Marketers say that digital isn’t represented at board level.. Do you think digital is well represented at board level at your company? I.e. do people on the board have a good grasp of digital marketing’s importance? “Given the sheer size of the online ad market – which is expected to be around £4.6bn in 2011 – the fact that half of respondents feel that digital isn’t well represented at board level is highly concerning. Could this be the root of the challenges facing search highlighted so clearly in this report?” Jack Wallington Chair of Search Council IAB UK IAB UK, Survey Monkey, October 2011

  15. Enter IAB Training…

  16. Quick review of 2011 training 344 people trained in total 10variations of courses offered 24courses ran over 32days 3brand new workshops held in Q4

  17. Companies we trained in 2011

  18. Feedback from 2011 94% would recommend this course to a colleague Rating how beneficial the course is Average score of 4.2 out of 5 across 2011 Rating the trainer’s approach and style Average score of 4.5 out of 5 across 2011

  19. What we offer BESPOKE TRAINING Tailor made training days to fulfil your team or company’s training needs TRAINING COURSES A full schedule of courses available throughout the year, hosted at the IAB offices WORKSHOPS Specialist practical sessions hosted by the IAB team and industry experts

  20. IAB training courses for 2012 CAMPAIGN STRATEGY DIGITAL FOUNDATION CERTIFICATE INTEGRATED STRATEGY SOCIAL MEDIA CERTIFICATE DIGITAL SALES MEASUREMENT & EVALUATION MOBILE CERTIFICATE SEARCH CERTIFICATE BECOMING A SOCIAL BUSINESS MANAGING COMMUNITIES VIDEO CERTIFICATE PROJECT MANAGEMENT

  21. Thank You! iabuk.net/contact

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