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Taking Control of Your Website: Content Management for Non-Profits

Taking Control of Your Website: Content Management for Non-Profits. Agenda. Introduction Group Exercise Non-Profit Web Site Objectives Non-Profit Web Challenges Why Content Management? Success Stories About CommonSpot. Non-Profit Web Objectives.

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Taking Control of Your Website: Content Management for Non-Profits

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  1. Taking Control of Your Website: Content Management for Non-Profits

  2. Agenda • Introduction • Group Exercise • Non-Profit Web Site Objectives • Non-Profit Web Challenges • Why Content Management? • Success Stories • About CommonSpot

  3. Non-Profit Web Objectives • Enhance communication and strengthen relationships with members and other constituents • Affordably deliver valuable information and value-added services to members and constituents • Drive donations, drive donations, drive donations! • Cultivate new relationships and grow membership • Gather feedback and input from constituents

  4. Common Non-Profit Web Challenges • Webmaster “bottleneck” • Expensive IT resources wasted on basic updating tasks • Content creators unable to take ownership of their content • Inability to add new content; make even simple site updates • Stale, inaccurate and out-of-date content • Inability to locate content • Inability to integrate external applications – donation, email, and event management systems • No consistent ‘look and feel’

  5. Common Non-Profit Web Challenges cont’d • No ability to manage dynamic or personalized content • No content reuse • Rising Web maintenance costs • Reliance on outside consultants; expensive in-house developers • Inability for Web site to project a professional, mature presence

  6. Why Content Management? • Non-technical staff empowered to quickly and easily create and publish Web content • More efficient staff utilization • Reduced production/publishing time (faster time to Web) • Ability to deliver timely, targeted and accessible content to constituents • Ability to enforce consistent branding and design • Version history and rollback • Dynamic content generation –content scheduling, expiration, personalization • Reduced Web maintenance costs

  7. Real ROI:Content Management Success Stories

  8. Success Stories • Success stories of following organizations using PaperThin’s CommonSpot Content Server: • Cancer Research Foundation • Heritage Foundation • Oregon Historical Society • Information Food Information Council Foundation

  9. Cancer Research Foundation The Cancer Research Foundation of America is a national, non-profit health foundation with a single mission: the prevention and early detection of cancer through scientific research and education. CRFA’s Web site has historically been an important means for reaching its most important audience, the general public, and educating consumers on the prevention/detection of cancer.

  10. Heritage Foundation The Heritage Foundation is a research and educational institute whose mission is to formulate and promote conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense. “We have seen significant efficiencies in the ability to get content published to the Web faster. We don’t have to rely on the technical staff any more to get new reports posted. With thousands of documents, this is a huge time savings. CommonSpot put publishing and editing in the hands of the marketing staff that best know their specific audiences.”

  11. Oregon Historical Society Oregon Historical Society (OHS) manages over 85,000 artifacts, including ancient objects from the earliest settlements, illustrations of exploration in the Oregon County, the growth of business and industry, the development of artwork and crafts, and maritime history.

  12. Information Food Information Council Foundation IFIC Foundation is the educational arm of IFIC, whose mission is to communicate science-based information on food safety and nutrition to health and nutrition professionals, educators, journalists, government officials and other groups who, in turn, provide information to consumers.

  13. CommonSpot™ Content ServerEfficient Content Management

  14. About CommonSpot • Award-winning mid-market Web publishing / content management solution, horizontally focused • Non-Profit & Association, Education, Government, Healthcare • Designed to allow non-technical users to easily create and publish content • Built on open standards • Page and content objects architecture • Provides enterprise scalability (replication, cluster support, caching) • Role-based authoring

  15. What differentiates CommonSpot… • Ease of use • Full functionality out-of-the-box • Ease of customization/integration • Rapid deployment • Lower total cost of ownership

  16. Non-Profits Using CommonSpot

  17. Contact Info:Scott PierstorffNon-Profit Practice ManagerPaperThin, Inc.617.471.4440 x211spierstorff@paperthin.comwww.paperthin.com

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