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e-Commerce Forum Merchandising in Today’s Environment

e-Commerce Forum Merchandising in Today’s Environment. December 5, 2017. Golden Age of the Consumer. Demand for price and quality transparency along with wider range of convenience and options will continue to drive many industry changes

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e-Commerce Forum Merchandising in Today’s Environment

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  1. e-Commerce ForumMerchandising in Today’s Environment December 5, 2017 CONFIDENTIAL

  2. Golden Age of the Consumer • Demand for price and quality transparency along with wider range of convenience and options will continue to drive many industry changes • Two seasons/year now only a dream. Industry norm is now 4 or 5 seasons with a new drop each month • Fast Fashion (ZARA, H&M, UniGlo) impacted retail thinking but e-Commerce the market disruptor • More styles, smaller volume/style, more samples but compression of time in production

  3. Marketing Challenges • Sameness – Limited creativity, “follow the leader” mentality • Discounting – With so much “sameness” the only way to entice the shopper is with “deals” • Death by Discount

  4. Many Losers but Also Winners • Losers – traditional brick & mortar - many (most?) department stores; large specialty retailers • Winners – e-Commerce (Amazon, Alibaba); • Creative “new comers” that bring “newness”, think “outside the box” - Shinola, Bonobos • Companies that push the barrier in innovation – adidas with 3D Printing, Tianyuan with robot driven automation for t-shirts (one every 22 seconds), Winds with eco-friendly yarns

  5. Solid Drivers of Success • Behavioral understanding - Building a greater understanding and stronger connection to empowered consumers • Adopting Innovation – early decisions and investments in game-changing technologies • Welcoming a “partnership mindset” – Incorporating this as part of a growth (and survival) strategy – this includes private and government partnerships • Last mile Delivery is here to stay • Data analytics can accelerate understanding

  6. Thoughts to Consider • “A focus on tranformative change is essential, we have tried incremental change for 15 years and it doesn’t work” – Paul Charron • “Change is a door that can only be opened from the insider” – Tom Peters • “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change” – Charles Darwin • “You must be the change you wish to see in the world” – Gandhi • “It is not wise to leap a chasm in two bounds” – Chinese proverb

  7. A Renewed Mantra Make what is selling instead of Selling what has been made Speed to Market is essential for e-Commerce Execution CONFIDENTIAL

  8. “It’s not the big that eat the small …. It’s the fast that eat the slow” “To make it clear …. quick thinking and fast action has replaced size as a competitive advantage.” Jason Jennings & Laurence Haughton CONFIDENTIAL

  9. Merchandising Panel • Don Young, Founder/President, Merchant Coterie • Mercedes Gonzalez, Founder/Director, Global Purchasing Group • Simone Ross, VP Setlog, former executive Victorinox and Hugo Boss • Colin Israel – Founder/President Black Ink Strategy; former executive Alpha Industries; Black Diamond, Volcom • Moderator - Walter Wilhelm – Chairman WWA Advisors

  10. “ In Line ”

  11. “ SMU ” Special Make Up

  12. “ DEVELOPMENT ” Heart

  13. “ PRODUCTION ” Brain

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