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Distinct or Extinct: Tom Peters Seminar 2000

Join Tom Peters in his seminar where he discusses the importance of branding, innovation, and adaptability in today's fast-paced business world. Learn how to stay distinct and avoid becoming extinct.

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Distinct or Extinct: Tom Peters Seminar 2000

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  1. Tom Peters Seminar2000 Distinct or … ExtinctPrinceton02October2000

  2. Summer 2000 …KOA wires up!

  3. When Mike Charles gets lonely, who does he talk to …

  4. Mike Charles. Stanford history prof.Whirlpool fridge.Out of 2% milk.Tap keypad on door. Webvan delivers in hours. Next, he sends his washer an email …Source: Business Week (09.00)

  5. N.W.O./Auto Mirror per Gentex: Portal for Wireless, Internet, Navigation, Etc.Cell phones, Voice mail, email, Internet access

  6. “Davids vs. Corporate Goliaths: Could the Record and Film Industries Be Brought Down by Teenagers?”Headline: The New York Times (08.06.00)

  7. Um … Eduardo Kac and Alba, the glowing* bunny rabbit!*You can thank one selfless jellyfish and several French scientists!Source: Boston Globe (10.01.00)

  8. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

  9. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

  10. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

  11. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

  12. “We are in abrawl with no rules.”Paul Allaire

  13. S.A.V.

  14. “Strategy meetings held once or twice a year” to “Strategy meetings needed several times a week” Source: New York Times on Meg Whitman/eBay

  15. The Kotler Doctrine:1965-1980: R.A.F.(Ready.Aim.Fire.)1980-1995: R.F.A.(Ready.Fire!Aim.)1995-????: F.F.F.(Fire!Fire!Fire!)

  16. John Roth’s “Rules” [Nortel]1. Our strategies must be tied toleading-edge customers on the attack.2. Time cannot be sacrificedfor better quality, lower cost, or even better decisions.3. It doesn’t matter whether you develop or acquire leading technology.Our job is to provide the technology and products our customers need.4. Success is achieved byleading change, not waiting for it.5. We are paranoid about our leadership– willing to cannibalize our own products to maintain our edge.Source: Abridged from The Wall Street Journal (07.25.00)

  17. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

  18. Progressive“We don’t sell insurance anymore.We sell speed.”– Peter LewisDigital cameras, wireless Net links, etc.:SOME CLAIMS PAID WITHIN 20 MINUTES!Source: Business Week (09.00)

  19. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

  20. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  21. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  22. Forces @ Work IThe Destruction Imperative!

  23. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

  24. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

  25. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: I’m sure there are success stories out there, but at this moment I draw a blank.”Mark Sirower, The Synergy Trap

  26. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

  27. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

  28. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

  29. Lessons from the Bees!Since merger mania is now the rage, what lessons can the bees teach us? A simple one: Merging is not in nature. [Nature’s] process is the exact opposite: one of growth, fragmentation and dispersal. There is no megalomania, no merging for merging’s sake. The point is that unlike corporations, which just get bigger, bee colonies know when the time has come to split up into smaller colonies which can grow value faster. What the bees are telling us is that the corporate world has got it all wrong.”David Lascelles, Co-director of The Centre for the Study of Financial Innovation [UK]

  30. “The Word(s)” on Vitality: Gary Hamel“Sell By” [jettison old crap]Spin Out [support entrepreneurs]Spin In [buy young firms]

  31. The [New] Ge WayDYB.com

  32. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

  33. Paradox ReduxAtlanta: +113,600 = #1 metro areaLayoffs [major]: BellSouth, Lockheed, Coca-Cola

  34. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

  35. Headline: “Bank of America to Cut … 10,000 Jobs”“Middle-level and senior managersare expected to be the principal targets of the job cutbacks.”Source: The New York Times (07.29.2000)

  36. Qwest Announces 11,000 Layoffs“The cuts will be concentrated among management employees.”Source: AOL 09.07.2000

  37. And Now the Equivalent …White Collar Revolution!

  38. 108 X 5vs. 8 X 1** 540 vs. 8 (-98.5%)

  39. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!

  40. “A bureaucrat is an expensive microchip.”Dan Sullivan, consultant and executive coach

  41. Automation+75% of what we do: 40 “expert” decision rules!

  42. “AssetlessCompany”John Bryan, CEO, on selling all Sara Lee’s manufacturing

  43. Cisco, Dell =Brand-owning companies who sell Customer SatisfactionSource: David Schneider & Grady Means, MetaCapitalism

  44. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

  45. [“Don’t own nothin’ if you can help it. If you can, rent your shoes.”F.G.]

  46. Cemex and FDX!

  47. [Pervasive “Risk Markets”“For a dollar a month, an Ohio insurance company will rent you a GPS receiver to install in your car. As part of your policy, it signals how often, when, and which highways you drive and into which neighborhoods you go. The premium you pay reflects your actual driving risk.”Stan Davis & Christopher Meyer, futureWEALTH]

  48. Advance ParadigmData on 165,000,000 prescriptions per year; docs and insurers have access to recordsReduces med errors; saves $2.88 per scrip [prescribing errors]; docs save $14,000 per year in review timeRev in ’99: $2B; $477M in ’98Source: Business Week (09.00)

  49. Brand InsideBrand Work: The Professional Service Firm Model & The WOW Project

  50. So what will be the Basic Building Block of theNew Org?

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