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Session 5 – Invest in your community

Session 5 – Invest in your community. Potential Donors. Major donors Donors Corporate SME’s Professional Advisers Inactive Trust Funds. How to find potential donors. Trustees Ambassadors Patrons Fund Development Committee Marketing Networking Business directories Newspapers.

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Session 5 – Invest in your community

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  1. Session 5 – Invest in your community

  2. Potential Donors • Major donors • Donors • Corporate • SME’s • Professional Advisers • Inactive Trust Funds

  3. How to find potential donors • Trustees • Ambassadors • Patrons • Fund Development Committee • Marketing • Networking • Business directories • Newspapers

  4. Role of your Trustees • Take initiative – generate ideas • Participate, including direct communication with donors • Understand that fund development is all about cultivating and maintaining relationships. It’s very personal. • Contribute names and review those names brought at committee/staff meetings, and think about a strategy to reach out to them. • Identify potential corporate donors

  5. Influence potential donors towards your organisation, help make personal introductions • Host lunches, dinners etc – where personal relationships can be cultivated. • Write thank-you notes to donors. • Make a personal donation according to their ability. • Accompany staff on donor/client visits

  6. Fund Development Committee Small group of influential people each with links into • Corporates • Small and Medium Business • Individuals • Professional Advisers • Media

  7. FD Committee responsibility • To act as champions and advocates on behalf of the organisation in order to support the endowment challenge • To help with the creative thinking around fund development • To use their local knowledge and networking to provide introductions to local potential donors. • To provide information and intelligence on events and people within the county. NB This committee has no legal responsibilities for the organisation, this rests with the Trustees.

  8. Other opportunities to attract donors • Champions • Famous people from or living in your local area • Networking events • Business breakfasts • Golf days • Ladies lunches

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