Strengthening Health Education Promotion ‘Model Village’ [An Initiative of BHE]

1. Strengthening Health Education Promotion ‘Model Village’[An Initiative of BHE] Presented by: Md. Abdus Salam Deputy Chief, Bureau of Health Education and Program Manager, Health Education & Promotion Directorate General of Health Services Ministry of Health & Family Welfare

2. Model Villages are one of the major intervention of Bureau of Health Education under HPNSDP 2011-2016

3. Goal and Objectives… • The Goal of the model village is to develop a productive and healthy nation • The Objectives are: • To ensure a healthy lifestyle among the rural people, and • To aware the rural people about healthy behaviors and thus maintaining a healthy lifestyle

4. Basic Info.. • The model villages established in all 64 districts of Bangladesh covering 127 villages. Each district contains 2 model villages (except Chittagong) • These model villages disseminate 11 health related key information among the mass people with 23 SBCC indicators • With the experience gathered, this activity has a plan to replicate other areas in future

5. Geographic Coverage # of District – 13 # of MV - 26 # of District – 11 # of MV - 21 # of District – 8 # of MV - 16 # of District – 8 # of MV - 16 # of District – 4 # of MV - 8 # of District – 10 # of MV - 20 # of District – 4 # of MV - 8 # of District – 6 # of MV - 12

6. Three committees are onboard to oversee the model village intervention • 13 members Technical and Administrative Committee at District level • 17 members General Committee at Upazila level • 20 members Implementation Committee at Village level

7. For the last few years, the intervention is not on the move … THE PROBLEM doesn’t lie with the CONCEPT

8. THE PROBLEM doesn’t lies with the PROCEDURE

9. The situation leads us to intervene couple of activities with the support of BKMI. These are- • Training on Interpersonal Communication for 87 field workers (who are attached with the Model Villages) in three batches from 30 districts • Follow-up to the training participants • Intervention at field level for strengthening Model Villages

10. Strengthening Strategy of the ‘Model Village’

11. Revitalize the Model Village Implementation Committee

12. Creating local Champions through empowering Mothers

13. Empowering students through health related knowledge generation

14. Following the strategy, we undertake 3 major activities:

15. The consultative meeting attempt to create a shared community vision of the future among the villagers of Model villages. • 1 • Consultation with the MV Committee Members

16. The objective of the consultation is to help the Model Village Committee members to get united by agreeing on a community action plan for further development. • 1 • Consultation with the MV Committee

17. The key objective of the event is “to make aware the mothers of the model villages on Maternal, Child Health and Nutrition Issues and empower them to act as a change maker within their locality”. • 2 • Dialogues with the Mothers Group

18. Following are the details of this discussion: ANC and PNC Five danger signs during pregnancy Importance of Doctor’s visit Service points for pregnant women Nutrition for Pregnant Women and Mothers Plan for delivery How to prevent infection of neonatal and the use of chlorhexidine Exclusive breastfeeding • 2 • Dialogues with the Mothers Group

19. The objective of the orientation is to “raise awareness among the primary school students to maintain certain health behaviour and share the knowledge with their friends and family members”. • 3 • Orient Primary School Students on different health issues

20. Following discussion will take place during the discussion: Maintaining Personal Hygiene at School (Use of toilet, Tooth brushing, hand wash, Nail cutting etc.) Deworming Safe drinking water Little Doctor Program (supported by the government) Road Safety and Food Safety • 3 • Orient Primary School Students on different health issues

21. Updates till date…

22. And performed all three activities in these areas… Starting from July 2015, we visited 13 districts (and thus 13 model villages of 13 Upazilas):

23. The local health administration also considered the activities with highest priority…

24. Civil Surgeon, Magurataking session on the mother’s group meeting

25. Civil Surgeon, Gazipur taking session on the Consultative Meeting with the Model Villagers

26. Civil Surgeon, Pabna taking session on the Consultative Meeting with the Model Villagers

27. Medical Officer, Civil Surgeon Office-Feni, take part in the consultation meeting with the Model Village Committee Members

28. Civil Surgeon, Jamalpur along with other officers attended the Model Village Committee Members Consultation Meeting

29. Through these 13 visits: • As a result of revitalization, 13 committees reactivated in 13 districts. • 253 Model Village Committee Members and 65 Village representatives (other than model village committee members) get oriented on Model Village Implementation Strategy • 13 community action plan developed for further improvement of the concern model village

30. Through these 13 visits: • 218 Mothers (who has at least a child in last five years), who have now increased knowledge on Maternal, Child Health and Nutrition related Issues • Around 2000 primary school students oriented on different health behaviors

31. In addition, 640 sets of NijekeJano booklet has been distributed in all the Model Villages (i.e. 5 sets/Model Village) These books will be kept at the Library of Primary/ High Schools located in Model Villages as well as in the Community Clinic as a tool for providing ARH information in a simplest way.

32. Monitoring/Follow-up • Sr./Jr. HEOs and other government officials already requested to provide monitoring visit to observe the progress according to the developed action plan • Regular phone follow-up has been already started (as we also collected the key persons number during the development of Action Plan) • From June 2016, BHE Officials started physical visits as a part of follow-up • A simple progress update format developed and sent to the MV Implementation Committee. This will also help BHE to establish a reporting mechanism.

33. Thank You