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This comprehensive guide emphasizes the significance of Decision Making in line with Business Optimization. It focuses on aligning three key questions that drive business performance - "How are we doing?", "Why?", and "What should we be doing?". Covering various business functions including finance, marketing, product development, sales, operations, customer service, HR, and IT, it showcases how data-driven insights can enhance decision-making processes. The text emphasizes the importance of keeping stakeholders well-informed, engaged, and aligned for successful business outcomes.
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Enabling Business Optimization with BI and Performance Management
Shirley – something like this – need to keep Decision Making at same importance level as the others. Add in Data at bottom. Can look like it is all laddering up to Performance Optimizing Performance 3
How are we doing? Why? What should we be doing? Three Questions that Drive Performance
What should we be doing? How are we doing? Why? What should we be doing? Three Questions that Drive Performance Why? How are we doing?
What should we be doing? Why? How are we doing? FINANCE MARKETING PRODUCTDEVELOPMENT SALES OPERATIONS CUSTOMERSERVICE HR IT
FINANCE MARKETING PRODUCTDEVELOPMENT SALES OPERATIONS CUSTOMERSERVICE HR IT
How are we doing? How are we doing? Scorecard or dashboard shows On Time Shipments below plan 8
Why? How are we doing? How are we doing? Report shows production bottleneck due to Material Shortage
What should we be doing? How are we doing? How are we doing? Why? Demand Volume is reviewed and Plant Production Plan is adjusted to remove bottleneck 10
Business Users Not Well Enough Informed, Engaged or Aligned • 47% of users don’t have confidence in their information (1) • 59% say they missed information they should have used (1) • 42% of managers use wrong information at least once a week (1) • 24% user adoption within organizations (2) • 95% of the typical workforce does not understand the strategy (3) • 60% of organizations do not link budgets to strategy (3) (1) AIIM & Accenture Surveys, 2007; (2) TDWI 2008; (3) Palladium Study, 2006
“Information I can trust, and matters to me” “Great-looking dashboards and reports” “Easy way to find the right information on my own” “A view of the business dimensions that makes sense to me” “Auditable workflow for faster, bullet-proof processes I can trust” “A way to see how my work fits into the ‘big picture’” Business Users Demand…
Information Infrastructure IBM Cognos Performance Management System Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform
Applications& Blueprints Access & Interactivity Universal Capabilities Business Modeling PerformanceManagementPlatform Information Infrastructure IBM Cognos Performance Management System
New capabilities for greater usability, accessibility and control IBM Cognos 8 v4:Enhances the PM System Applications& Blueprints Access & Interactivity Universal Capabilities Business Modeling PerformanceManagementPlatform Information Infrastructure
Strengthened foundation for performance management IBM Cognos 8 v4:Enhances the PM System Applications& Blueprints Access & Interactivity Universal Capabilities Business Modeling PerformanceManagementPlatform Information Infrastructure
Greater synergy with IBM’s information infrastructure IBM Cognos 8 v4:Enhances the PM System Applications& Blueprints Access & Interactivity Universal Capabilities Business Modeling PerformanceManagementPlatform Information Infrastructure
Continued development of application and solution assets to accelerate success IBM Cognos 8 v4:Enhances the PM System Applications& Blueprints Access & Interactivity Universal Capabilities Business Modeling PerformanceManagementPlatform Information Infrastructure
Guardian Services Work packages Curriculum SUPPORT PROFESSIONAL SERVICES EDUCATION e-Learning Migration & Upgrade Services Training Paths Off-shore & BICCServices IBM Integration Migration to IBM course search and registration system CSIM Roadmaps IBM Integration Partnership with GBS IBM Integration migration IBM Web Support, IBM Support Plans Customer Resource Center with new Migration Paths Online Support with C8 v4 Proven Practices Product Continuation C8 v4 available to all customers with maintenance New Software Services, Support, & Education
On Business Terms Greater ability to view and define business information in a way that make sense to them
To IT and Finance Standards Deliver trusted information with conformance, compliance and cost-effective scale Drive effective, auditable processes that lead to better business outcomes
On business terms • To IT and Finance standards
Transaction Systems ExternalSources Warehouses (Relational & OLAP) Flat, Legacy or Modern Better Informed! More timely, accurate and relevant information, for more confident, faster decisions and collaboration • Glossary integration, data lineage, annotations • New chart types and formatting • Location-awareness on mobile devices
Transaction Systems ExternalSources Warehouses (Relational & OLAP) Flat, Legacy or Modern Better Engaged! Fully engages business users with a more dynamic and interactive BI and PM experience, making it easier to find and contribute to information • Authoring and exploration via search • Personalized, highly visual dashboards
Better Aligned! • Alignment around targets, plans and results, as well as relevant business dimensions, supporting faster cycles of adjustment and realignment across systems, people, departments and enterprises • Streamlined Planning interface • Business dimension management • New scorecarding portlets • Tighter integration with TM1 and Now!
On business terms • To IT and Finance standards
To IT Standards • Supporting business user demands without compromising high standards for conformance, compliance and cost effective scalability • Broader conformance (64-bit, IPv6, System z…) • New data sources (Cognos Now!, Cognos TM1) • Data warehousing, integration and quality • Greater deployment flexibility • New system management methodology
To Finance Standards Driving Performance Management process excellence and better business outcomes for Finance executives • Collaborate more deeply across Finance and Operations with new rich client experience; strategy to execution with new scorecarding portlets • Analyze faster results with Financial Performance; growth and profit opportunities with TM1 and Cognos 8 BI • Adapt PM environments faster with collaborative, dimension management and finance-owned applications
We need to change the red “Cognos 8 v4” to “IBM Cognos 8 v4”. On Business TermsTo IT and Finance Standards Empowers business users without compromising IT’s high standards for conformance, compliance and cost effective scalability, while driving Performance Management process excellence and better business outcomes for the organization.
Financial Performance analytic application • Location-aware Go! Mobile • Enhanced Go! Search • Personalized Go! Dashboard • Charting enhancements • Streamlined Planning interface • Annotations • Data lineage • Glossary integration • Business Viewpoint • Broader conformance • System methodology • Deeper integration with IBM Information Infrastructure