1 / 26

GAZETA . RU

GAZETA . RU.

geraldmonty
Download Presentation

GAZETA . RU

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GAZETA.RU

  2. Gazeta*.Ru – is a leading Russian online periodical, well known for its efficiency, consistency and wide audience coverage. Gazeta .Ru, by analogy withtraditional newspapers, involves the following rubrics: Politics, Business, Finance, Social, Science, Comments, Culture, Sports and Auto. A number of supplements are included: “Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style. • Gazeta.Ruis read by more than 250 000 unique users daily. Our readers represent the most active and prosperous part of Russian society, and that fact makes Gazeta.Rua very attractive advertising solution. *ГАЗЕТА (Gazeta) - “Newspaper” in Russian

  3. Gazeta.Ru is one of the most popular Internet resources in Russia Top Internet resources by visitors per month* % of all urban inhabitants in Russia; Russia: 16+ years old; Period: 1st half 2005 Source: TNS Gallup Media, Marketing Index

  4. Gazeta.Ru is growing media Visitors per month. Continued growth in online traffic illustrates the vitality of Gazeta.Ru Source: Rambler Top100. February – March data used

  5. Gazeta.Ru audience statistics • 250 000+ unique users daily • 8 000 000+ hits per week • 2 300 000+ unique visitors per month • "at work" audience • 6-7 pages viewed by visitor (in average) • 73.2% of readers are older than 20 • 42 % of readers have $1000+ monthly income

  6. Gazeta.Ru Front page Gazeta.Rufront page, as any traditional newspaper, contains headings of the most important articles of the issue, breaking news and announces of analytical notes • 350 000 hits per day • 100 000 unique visitors per day

  7. Gazeta.Ru - News DayChronicle Up to minute information about Russian and world events • 56 000 hits per day • 20 000 unique visitors per day News of the Hour The most important and breaking news • 50 000 hits per day • 18 000 unique visitors per day

  8. Gazeta.Ru - Politics An impartial coverage of the main Russian and international political events. Exclusive information from Kremlin and Russian “White House”. Interviews with officials and politicians, experts’ comments and estimations… A lot of readers call this column “The Isle of Independence” in Russian mass media • 125 000 hits per day • 35 000 unique visitors per day

  9. Gazeta.Ru - Business Legislation in business sphere, Russian business giants, famous deals details and inside information, executives interviews and analysis… • 43 000 hits per day • 15 000 unique visitors per day

  10. Gazeta.Ru - Finance Banks, exchanges and insurance companies are in focus in this column. Exchange rates, stock quotes, news and market trends… • 23 000 hits per day • 15 000 unique visitors per day

  11. Gazeta.Ru - Science Recent discoveries of Russian and foreign scientists and engineers, Scientists’ aims, problems and perspectives. Popular Science Lections and readers Discuss Club. Complicated problems and discoveries given in simple words. • 20 000 hits per day • 12 000 unique visitors per day

  12. Gazeta.Ru - Society Topics that everybody is interested in – health, kids, sensation and catastrophes. Journalists’ investigations and reports – from Britney Spears to Russian prisons. • 90 000 hits per day • 70 000 unique visitors per day

  13. Gazeta.Ru - Sports Traditionally a very popular rubric. Strong journalists’ materials, sport news, on-line translations of the most important matches, accurateresult tables draw a heavy traffic to these pages.Gazeta.Ru“Sports” section bits most of sport portals in RU-net. • 300 000 hits per day • 80 000 unique visitors per day

  14. Gazeta.Ru - AUTO Journalists’ analysis of changes in Russian legislation concerning automobiles: traffic rules, customs duty for new and used cars, etc. Also in this rubric: test-drives, auto news, retro car histories, specialists' advices, “People’s trail” – weekend auto traveling project. • 45 000 hits per day • 20 000 unique visitors per day

  15. Gazeta.Ru - Culture Books and movies, galleries, concerts and theatre premieres – professional reviews cover most significant and peculiar events in the world of art. • 47 000 hits per day • 22 000 unique visitors per day

  16. Gazeta.Ru - Weekly schedule Movie guide and event calendar, exhibitions program and theatre playbill… Redesigned column will be launched by mid – May, 2006. • 40 000 hits per day • 15 000 unique visitors per day

  17. Gazeta.Ru - Supplements “Financial aid“, “Tech spot”, Vacations, Housing, Education, Extreme and Style are consumer - oriented rubrics notable by • More interactivity • “Personal experience” – letters from readers are published • Readers’ opinions about articles are published • Commercial publications acceptable • Classifieds placing

  18. Supplements Financial aid Private investors’ opportunities on Russian financial market, financial instrumentsvariety, new banking services, saving programms and discounts. 25 000 hits per day 7 000unique visitors per day Housing Actual information about Russian real estate sector (both private and commercial): price trends, perspectives analysis, public policy on this field, Moscow and St.Petersbourg city news. Interiors and design, renovations and ergonomics draw out pithy discussions among readers. 30 000 hits per day 8 000unique visitors per day

  19. Supplements Tech spot Hi Tech sector news and events: exhibitions and products review. New products: computers and communication facilities, software and home equipment. Market trends and price analysis. 15 000 hits per day 6 000unique visitors per day Education Information for modern people, keeping pace with time. University education in Russia and abroad, post-graduate education and MBA… Education costs… 19 000 hits per day 5 000unique visitors per day

  20. Supplements Vacations Travel news, announcements of interesting events in Europe and over the world. A lot of readers come here to get a travel advice or to share theirexperience. 15 000 hits per day 6 000unique visitors per day Style How to make your life uncommon, joyful and healthy, how to surround yourself with beautiful and comfortable things - news and articles here give the answers. High society news and celebrities interviews. 15 000 hits per day 5 000unique visitors per day

  21. Supplements Extreme Articles and news related to sport activities: skiing, snowboarding, surf-riding, auto tourism, etc. 10 000 hits per day 5 000unique visitors per day Classifieds 3 000 hits per day 1 000unique visitors per day

  22. Gazeta.Ru - Our readers Our readers are mainly executives and employees of Russian and international companies in such industries as: • Banking and Financial Services • Oil and gas • Energy • Telecommunications • Metallurgy • Media • Research institutes • Academic universities

  23. Gazeta.Ru - Our readers The list below is the short sample of companies our readers work for Banks and Financial* • MICEX • Russian Trading System • Sibirian Interbank Currency Exchange • International Moscow Bank • ABN AMRO • Gazprombank • Renaissance Capital • Deutsche UFG • CREDIT SUISSE • Bank of Moscow • Sudostroitelny Bank • Bank SNORAS (Lithuania) • Veles Capital • Insurance Group Progress • Insurance company “Russian World” • SOGAZ Insurance Group • StroyCredit Bank • Kuznetsky Most Investment bank • Finansbank Source: Rambler Top100 statistics

  24. Gazeta.Ru - Our readers The list below is the short sample of companies our readers work for Media* • Independent Media • Interfax agency • Radio station “Echo Moscvy” • Expert magazine • Burda Media • VGTRK - Russian State Television and Radio Broadcasting Company • FOCUS News Agency • Open Systems Publishers • Sky Media (Estonia) • Afisha.ru • Radio Maximum Source: Rambler Top100 statistics

  25. Gazeta.Ru - Our Advertisers Gazeta.Ru has attracted hundreds of advertisers and sponsors since 1999. Below is a sampling of some international, regional and local brands that have benefited from exposure on Gazeta.Ru. • MOTOROLA • Rosbank • Planeta Fitness • Audi • Toyota • Mr. English • Tez Tour • Instituto de Turismo de Espaсa • Western Union … and many others

  26. GAZETA.RU For advertisers: Brand recognitionsponsorship non-standard advertisement Sale increase banner advertisement actions announcements Contact with customersarticles on-line consultations polls PRinterviews articles on-line consultations Your taskOur solution

More Related