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Investigate the role of ethnography in design processes and its impact on social practice theory. Understand the value of qualitative research, reflexivity, and disciplinary power dynamics in technology design. Reflect on the implications for innovative design approaches.
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Implications for Design i203 – Social and Organizational Issues of Information 04/17/2008
Who is Paul Dourish? I203: Social and Organizational Issues of Information
Fundamental Question… • What is the place for ethnography (read: qualitative research) in the design process? I203: Social and Organizational Issues of Information 3
‘Marginalization of Theory’ I203: Social and Organizational Issues of Information 4
Why is HCI so uncomfortable with the qualitative? • Ethnography is a form of writing, so it must be seen as a text to be interpreted • Ethnography reveals ‘the underlying logics of social practice.’ • Reflexivity – the ‘stories people tell themselves about themselves’ Anderson, R. 1994. Representation and Requirements: The Value of Ethnography in System Design. Human Computer Interaction, 9(2), 151-182. I203: Social and Organizational Issues of Information 5
Design & Change “Design demands immersion into the full complexity of reality and from that full immersion you have to come out (within a limited time frame) with an understanding of something not-yet-existing that transcends the existing. This is to me not the same thing as being involved in deep ethnography with the purpose to come out of "immersion" with a deep understanding of the existing.” - Erik Stolterman http://transground.blogspot.com/2006/06/ethnography-in-hci-comments-on-dourish.html I203: Social and Organizational Issues of Information 7
The Practice of Technology I203: Social and Organizational Issues of Information 8
Social Practice Theory • Technology both shapes our world and is shaped by it. • Users both shape technology and are shaped by it. • Practice is where the ‘rubber meets the road’. I203: Social and Organizational Issues of Information 9
Representing the Qualitative “Ethnography can illuminate the practices of particular peoples, but it does more; through this, it explores the generally operative principles by which these practices are shaped, shared, reproduced, and transformed.” So… you can’t capture all that in a set of bullet-points or requirements! I203: Social and Organizational Issues of Information 10
Implications for Design (IMHO) • CHI (and similar) put too much emphasis on the concrete, too little on the landscape. • We need to think longer term. • Focus on failures. • Synthesizing qualitative research into the field will require that designers & computer scientists get outside their comfortable armchair POV. I203: Social and Organizational Issues of Information 11