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Technology & Business

Business, Law, and Innovation. Technology & Business. Lecture 1 Spring 2014 Professor Adam Dell The University of Texas School of Law. What’s the Big Deal?. - Economy at a macro level - Reason companies buy/ use technology - Rate of adoption - Technology inside companies

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Technology & Business

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  1. Business, Law, and Innovation Technology & Business Lecture 1 Spring 2014 Professor Adam Dell The University of Texas School of Law

  2. What’s the Big Deal? - Economy at a macro level - Reason companies buy/ use technology - Rate of adoption - Technology inside companies - Appendix:Brief History Basic Vocabulary

  3. Economy at a Marco Level • Our economy is shifting from capital-based economy to information-based economy • Physical capital needs drop, as we move from tangible to intangible • Cost of computing & communications decline the more prevalent they become • Information KEY to COMPETITIVE EFFICIENCY

  4. From the physical to digital

  5. Adoption of Tech = Per Cap Income Growth

  6. For the B School Students… What is Capital Expenditure? Who are the most efficient spenders?

  7. Technology as a % of Capital Expenditures Source: S&P's Research Insight

  8. Every Functional Area of Business • Technology Invasion • Every major business function addressed • Communications (email, phone, fax, instant messaging) • Supply Chain (partners, suppliers, customers) • Procurement (RFQ, RFP) • Sales (lead management) • Customer Relationship (customer communications) • Marketing (email, SMS, social) • Accounting (Direct deposit, Excel) • HR (Applicant tracking, candidate profiling) • No end in sight……

  9. Why? Technology is a Corporate Arms Race • Leading edge companies are leading edge users of technology • Amazon (supply chain, RFID, logistics) • Dell (chatter, salesforce.com) • Marginal competitive advantages • Personalization (when you walk into a Macy’s they know it’s you) • Big data (Target knows you are pregnant) • Companies cannot compete if they do not uses these tools.

  10. Rate of Adoption: New Technologies • Salesman circa 1985 • Salesman circa 2013

  11. Marketing Automation

  12. Complexity of Technology Enabled Enterprise Oh!…the woes!!! End Customers Vertical Market Integrators Corporate Resellers Resellers ERP Small/ Medium Business Fax XML Field Service CRM Healthcare VARs Enterprise Finished Goods Parts EDI Product Lines Markets Channels Customers Systems Mediums Web SCM Financial Services Excess Inventory Distributors Global Resellers New Products Phone InsideSales Services Mainframe Mail Federal/Public Sector VAR Telcom Custom Broadcast CSRs Distributors OEMS System Integrators System & Technical Integrators Independent Hardware Vendors (IHVs)

  13. The Implications • Lots of technologies • Lots of systems to manage • Lots of business processes deeply tied to IT • Ex. BP • 200 different ERP solutions • 5 separate global deployments of SAP, none talk to each other • Energy: 18 different ERP solutions

  14. Let’s Step Back • How do companies buy technology? • It used to be that every 4 – 5 years: • Evaluate new technologies • Assess ROI, cost & implications of rollout • Integrate, Migrate & Train • Deploy and Manage • Until something better comes along WORTH going through whole painful process yet again…. • This accounts for the KLUDGE of corporate networks…

  15. Brief History of the Enterprise • Start with a simple architecture

  16. Brief History of the Enterprise • Then get ACCRETIVE

  17. Today Companies Must Move Faster

  18. But it’s no panacea… Who can access my data? Where is my data? What if a rogue employee accidently deletes all my data? Did you back it up? What if my cloud provider goes down? What if I want to switch providers, how do I get my data back?

  19. Another Kludge

  20. 120 Radio 38 Years to reach 50MM users: TV 13 Cable 10 100 = = Internet 5 = 80 = 60 50 40 N. American Users/ Households (MM) Cable Internet Radio TV 20 0 1922 1926 1930 1934 1938 1942 1946 1950 1954 1958 1962 1966 1970 1974 1978 1982 1986 1990 1994 1998 Rate of Technology Adoption

  21. Rate of Technology Adoption

  22. LAN LAN LAN LAN A Brief History of Technology Semiconductor Mainframe WAN Microprocessor Personal Computer Local Area Network Wide Area Network

  23. WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN WAN ARPANET Internet Internet LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN LAN A Brief History of Technology…contd. University WANs ARPANET Internet • Backbone for data transmission • Standards that enable easy data exchange • What else could we put on top of this thing? • Voice (cell & telephones) • Applications (email, IM, ERP) • Result: ONE NETWORK

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