Driver Performance Feedback (“How’s My Driving?”)

1. Driver Performance Feedback(“How’s My Driving?”) The key to improving productivity and safety results

2. Did You Know? Employee Injuries Investigations Litigation Crash Lost Customers Down Time There are many crash related costs beyond what your insurance covers

3. Out of Pocket Costs • Uninsured costs are estimated to range from 4 to 7 times the actual settlement • These costs come out of a company’s profits unless they are specifically budgeted • Down time, customer upset, employee morale and investigations add up quickly Any reduction in crashes will save a lot of money for your company

4. Some Crashes Cost More… • Rear End Collisions • Merging/Passing Collisions • Intersection Collisions • “Speed-Aggravated” Collisions (fatalities) • These crashes are unusually expensive and can lead to lawsuits or criminal charges

5. Key Behaviors tied to Costly Crashes • Tailgating • Improper lane changes • Running red lights or stop signs • Traveling too fast for conditions You need an Early Warning System to spot behaviors before crashes happen

6. Decals = Early Warning System • Risk taking behavior leads to accidents; so • If you identify risk taking behaviors, and • Take action to assist drivers, then • Crash rates will go down Its is about helping drivers do their best

7. Attitude Not Ability • Most commercial vehicle accidents are a result of the driver’s behavior--not ability • SafetyFirst provides the opportunity to change behavior before it results in a costly accident • Plain talk with drivers about their performance will make a difference – they’ll recognize it, too Coaching can improve driver motivation and retention

8. Here’s how the program works to reduce the number of crashes SafetyFirst $ and their associated costs $

9. The Program at a Glance • Decals are placed on rear of commercial vehicles (vans, pickups, delivery trucks, tractor trailers, etc.) that encourage motorists to report risk taking behaviors. • Calls are checked for accuracy and sent to the fleet for investigation. • Drivers who need help are coached or trained. Accidents are avoided – 20%-60% reductions in crash frequency!

10. A unique vehicle number is used to identify each car/truck in the program We say “Safety is My Goal” not “Check Up On Me”

11. SafetyFirst’s Call Center • 24hr, 7 day, 365 days per year • Staffed by trained professionals • Screen out “crank calls” or calls without caller identity Some other programs use voicemail,automated messaging systems or contracted “tele-marketers”

12. SafetyFirst Provides: • Timely, credible information that highlights risk taking by drivers before accidents happen. • Careful review of each call to ensure credibility – we politely “interrogate” each caller to learn precisely what happened on the road. Other vendors simply repeat the caller’s allegations without investigation

13. Immediate Notification • SafetyFirst is live on the Internet • We provide immediate notification to companies of incident reports - - either electronically (e-mail), or by fax SafetyFirst can transmit reports to multiple locations

14. Detailed Reporting Corporate reports give an overview of performance Regional reports compare the company’s divisions Division reports allow managers to monitor a variety of locations within their area Location Reports pinpoint performance at the source

15. Statistically . . . • 80% of drivers never receive a complaint • 10% will receive one incident report • The remaining 10% of drivers receive two or more incident reports Drivers who get multiple complaints are at much higher risk to be in a crash

16. Reports are Returned • After discussion with the driver, it is critical that reports are sent back to us • This enables us to construct your management summary reports and identify drivers who’ve had repeat complaints Documenting the action taken may help “defend” your commitment to safety

17. Why the Program Works... • The program singles out drivers who need the most help from management • The program highlights specific risk taking behaviors that lead to costly crashes • Coaching aids/tools are provided to help modify drivers’ behaviors Drivers pay attention to their performance

18. SafetyFirst Enables You To: • Train, as needed, the right drivers at the right time on the right topics • Select at-risk drivers for follow up Driver Abstracts (MVRs) • Identify at-risk drivers prior to losses • Instill accountability while helping drivers to perform their best Coaching drivers helps lower costs

19. Cost & Financial Impact • Cost covered by insurer provides: • Enrollment by SafetyFirst staff • Implementation and support materials • Coaching tools for managers • Accident avoidance fact sheets for drivers • Report Analysis by SafetyFirst • Real time data at website (ad hoc reporting) Some vendors have hidden costs

20. Cost & Financial Impact • Six insurance carriers have studied the financial impact of this type of program • The studies suggest a range of 20% to 40% reduction in frequency • The most recent study also concluded that vendor selection makes a difference – SafetyFirst scored #1 in all categories: service, savings, etc. SafetyFirst – Because Results Count

21. Contact Us for More Information Contact Paul Farrell Dir. Of Marketing SafetyFirst 201.816.9200 www.safeteefirst.com & www.oscersystem.com SafetyFirst – Because Results Count