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SHRM Advocacy Team David M. Lusk ▪ February 23, 2012

SHRM Advocacy Team David M. Lusk ▪ February 23, 2012. Regional Council Summit. February 24 – 25, 2012 Grapevine, TX. Government Affairs Team (GAT) Background

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SHRM Advocacy Team David M. Lusk ▪ February 23, 2012

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  1. SHRM Advocacy TeamDavid M. Lusk ▪ February 23, 2012 Regional Council Summit February 24 – 25, 2012 Grapevine, TX

  2. Government Affairs Team (GAT) Background • National office: four federal lobbyists; one state affairs advisor; one key contact associate;one member advocacy position (open) • No federal Political Action Committee • Two-pronged challenge • Maintain relevance with no PAC • Manage “assets for testimony” • Democrats & Republicans both request SHRM testimony on federal / state level • “Joining Forces” Initiative vs. NLRB / DOL Proposed Rules

  3. Government Affairs Team (GAT) Background • Challenge of “Wave Elections” • Cause legislative alliance difficulty • Create novice legislators seeking reliable information sources • Only TWO members of Congress possess HR background • SHRM’s regional & chapter structure • Members engaged in GA activities demonstrate among highest satisfaction ratings across SHRM departments • Satisfied members renew -> renewing members engage more (volunteer, attend conferences, etc.) -> SHRM & State Councils grow

  4. Response?

  5. SHRM Advocacy Team (A-Team) • Developed to ensure when policy decision-makers (legislators, regulators, etc.) develop workplace policy, HR’s voice is heard via a “local network” • Since MoC’s are most responsive to their constituents, informs legislators of policy impacts upon employers in her / his district • SHRM members best understand / are best suited to communicate how public policy affects employees, employers & the HR profession as a whole • Entering year three (2012) of five-year implementation

  6. SHRM Advocacy Team (A-Team) • Intended to build upon successful but ad-hoc country-wide efforts in place • Two participation levels • HR Advocate • Advocacy Captain • Four “soloists” vs. “choir” of 260,000 SHRM activists

  7. 46% 97% 8% Congressional Management Foundation 2011

  8. Measureable Results Conference Hill Advocacy Days - 23% - 77% - A-Team Effort Launched

  9. Measureable Results SHRM Member Advocacy Visits (non-conference related) - A-Team Effort Launched

  10. Measureable Results • House Concurrent Resolution 101 (Neal / Gerlach) • Sought 100 co-sponsors; 52 co-sponsors as of early February • SHRM launched coalition activities, letter-writing & phone campaigns • Co-sponsorship jumped to 106 by mid-February introduction • Rise in State Council / Chapter programming • Existing annual legislative conferences providing more strategic credit • Legislative conferences initiated in California, Florida & Maryland

  11. Measureable Results • Over 8,000 subscribers • Just under 2,700 SHRM members trained • About 1,000 volunteers identified • Between 125 – 350 A-Team members regularly view live monthly webinars

  12. 2012 A-Team Target States ID WY CA IA CT CO IN MD OK TN GA

  13. 2011 A-Team Target States OR CA NV PA IL OH WV VA NM DE TX

  14. 2010 A-Team Target States WA ME WI NY CA NE RI KS AR AL FL

  15. Items for Today’s 5:15 pm Breakout Session • Offer council & chapter support for a SHRM strategic priority • Provide educational programming with HR Certification Institute strategic credits for current, past & future target states • Contribute to SHAPE objectives / CLA areas of Government Affairs • Become a 2013 target state

  16. Items for Today’s 5:15 pm Breakout Session • SHRM-provided speakers on advocacy and public policy issues • Bolstering efforts of tactical 2010 & 2011 target states • Review sample materials, techniques, etc., for supporting council / chapter programs & membership growth

  17. David M. Lusk Senior Associate, Member Advocacy david.lusk@shrm.org W: 703-535-6158 C: 703-597-3602 1800 Duke Street Alexandria, VA 22314

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