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Olive Branch. Jane Kim, Shelton Miller Rachael Rundus , michael mckinley. Contact with Customers. Website Blog Facebook Twitter Word-of-Mouth. Website. Blog. Facebook. Twitter. Competitors. McAlister’s Jason’s Deli Jimmy John’s Panera Bread Subway Café Cappuccino
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Olive Branch Jane Kim, Shelton Miller Rachael Rundus, michaelmckinley
Contact with Customers Website Blog Facebook Twitter Word-of-Mouth
Competitors McAlister’s Jason’s Deli Jimmy John’s Panera Bread Subway Café Cappuccino World Cup Café Schmaltz • What About Cupcakes • Simply Delicious Baker • Patsy’s Bake Shop • Gerik’s Old Fashioned • Kolaches
SWOT Analysis Strengths Weaknesses Opportunities Threats
Specific Promotion and Marketing Strategies • Media Outlets • Twitter • Facebook • Blog • Referral Program • Local Business Partnerships • Discount for using Branded Products • Catering