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Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center

Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center Susan Frankenbach , Senior Project Manager, YCC - Closer to Free Katie Schutt, Assistant Director of Development, YCC. Epicenter of Men’s College Hockey New Haven-Hamden, CT. Insert Long Video.

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Peter Lamothe NACCDO/PAN 2013 Director of Development Denver Yale Cancer Center

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  1. Peter Lamothe NACCDO/PAN 2013 Director of DevelopmentDenver Yale Cancer Center Susan Frankenbach, Senior Project Manager, YCC - Closer to Free Katie Schutt, Assistant Director of Development, YCC

  2. Epicenter of Men’s College HockeyNew Haven-Hamden, CT

  3. Insert Long Video

  4. Closer to Free • One of Five Pillars of Cancer Program • Media – TV commercials, print, radio • Community of people moved to action to support cancer patients, families, healthcare providers, research, care

  5. Closer to Free • Look – Feel –Tone • Fresh • Modern • Friendly • Upbeat • Inspiring • Inclusive • Effective

  6. Clinical Presence • Smilow Cancer Hospital – multiple locations • Care Centers - 10+ • Framed Poster Art • Flat Screens • Shade Signs • Collateral – patient admit and discharge • Table Tops

  7. Mail - Collaterals • Annual fund for cancer 365/24/7 • Solicit • Thank • Inform • Engage • Retain • Solicit

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