Smart Versioning

1. Smart Versioning Targeting, Re-Targeting, Optimization

2. Our Platform Rich Media Mobile DSP Data Hub Ad Serving Developer Tools Creative Optimization Engine Planning &Buying In Stream

3. Smart Versioning • To geo-location • To publisher keyword • To demographics • To site visits • To ad engagement • To ad exposure • By click/conversion • By engagement • By geo-location • By demographics • By publisher keyword Re-targeting Optimization Targeting Creative Production Tools

4. 4 Steps to Creating SV Campaigns • Creative • - Geo • - Keyword/Demo • - Retargeting • Media • - By Placement Step 1: Define Master Ad Step 4: Set Optimization/Rotation Step 3:Define Method of Version Creation Step 2: Define Audience • Manual Process • Excel Upload • Data Feed • Rotation • Optimization

6. Manage 100s - 1000s of ads for dynamic creative Assist in set-up strategy Monitor campaign for potential errors (before they happen) Managing Local Offers - Dealership Mass Versioning

7. Personalize Local Messages • Local store information and contacts • Local weather • Review on local store • Local store promotion • Local coupon

8. Publisher Keyword Targeting • Target based on publisher keyword

9. Publisher Keyword Targeting Indentify specific “keyword” to target with publisher: • Demographic traits: • - Male • - Ages 18-35 • - Income over 50,000€ per yr • Previously searched category term: • - “Smart phone” • - “Wireless plan” • - “Pre paid phone” and / or 2. Publisher amends ad call with keyword identifier: MSN: male Yahoo: 18-35 ESPN: sports ...id = “male” …id = “18-35” …id = “search = sports”

10. Demographic Targeting • Set target preferences based on demographic information

11. Control Consumer Creative Experiences Apply ad settings across campaign apply to audience cookies, not placements Ex. Sequencing across publishers 1 2 3 Ad Settings Sequencing Frequency Capping Geo-Targeting Retargeting Keyword Targeting Demo Targeting Ex. Frequency capping across publishers Rich Rich Standard

13. Theworstmistake businesses can make inmodern marketing is allowing customers to slip off the radar. “ ”

14. Multiple Audience Retargeting Options *only available using Smart Trading Easily tag campaigns to work with exchange inventory

15. Recent Site Visits Consumer browses through the various products… Consumer visits web property Audience is tagged Audience is found again, via exchange or premium Message is retargeted incorporating the previously viewed products 1. A. B. Product A Product B Product C Product D C. D. 2. 4. 3.

16. Recent Exposed Consumer is exposed to a campaign Audience is tagged Audience is found again, via exchange or premium Next message in sequence is displayed 1. 2. 4. 3.

17. Previously Dwelled Consumer dwells on ad experience Audience is tagged Audience is found again, via exchange or premium Next message in sequence is displayed 1. Consumer dwells on ad experience Audience is tagged Audience is found again, via exchange or premium Next message in sequence is displayed *only available using Smart Trading 4. 2. 3.

18. Targeted Frequency Encourage consumerto stay engaged New Acquisition Mortgage interaction, has not converted Post Conversion End of the Funnel Funnel Group A Funnel Group B Funnel Group C Funnel Group D Consumer Purchase Cycle - Finance

20. Geo-Optimization Multiple Campaigns Optimize to best performing products, offers or ad versionsPER geo-location

21. Audience visits site Plays game Optimize between best performing retargeted message Retargeting Optimization Version #1: Play Again Version #2: Present Offer Version #3: Cross-Sell

22. Optimization by Demo • Key-value passed by 3rd party or publisher Male 25-35 Female 25-35

23. Keyword Optimization • Optimize on best performing product, ad version, etc. per keyword group Bedroom set Bedroom set

24. Automatic Success Driver

25. Effective, Time-Saving Features • Make mass changes to banner variations via excel and bulk upload for automatic application to campaign In order to effectively target or optimize a campaign, you need the ability to define many versions and their attributes…quickly • Enables xml data feed to update and dictate the ad content • Update product / offersbased on what’s “hot” one-commerce sites

26. Using Smart Versioning Basic Delivery Group #1 Delivery Group #2 Smart Items Smart Items Master Ad Master Ad Text Offer/Product Image Text Offer/Product Image Rotation Rotation Target Audience Target Audience Serving Logic Serving Logic Even Even Geo- Miami Gender- M Geo- Miami Gender- F Frequency Frequency Limit 3 Limit 3 Delivery group(s) are attached to placements from media plan Create delivery group for each target audience on plan Yahoo - RON Ad Copy Offer A M/ Miami Ad Copy Offer A F/ Miami Ad Copy Default Ad Versions are automatically created for all scenarios Ad Copy Offer B M/ Miami Ad Copy Offer B F/ Miami

27. Using Smart Versioning Pro Mass Versioning Master Ad Smart Items URLs All ad settings are handled in excel or .xml, this is set-up in mass versioning master ad Text, images, products, etc. www.clickme1.com www.clickme2.com Rotation Target Audience Optimization, Weighted/etc. Geo- Miami/Seattle/etc. Gender- M/F A single mass versioning ad is attached to delivery group Delivery Group Frequency Default Ad Delivery group(s) are attached to placements Yahoo - RON Versions are created for each target group per product or offer for optimization Miami/F Miami/M Seattle/M Seattle/F Ad Copy Product 1 Ad Copy Product 1 Ad Copy Product 1 Ad Copy Product 1 Ad Copy Product 2 Ad Copy Product 2 Ad Copy Product 2 Ad Copy Product 2 Ad Copy Product 3 Ad Copy Product 3 Ad Copy Product 3 Ad Copy Product 3

28. Thank you!