Chapter 17 Leadership, Corporate Social Responsibility, and Sustainability

1. Chapter 17 Leadership, Corporate Social Responsibility, and Sustainability

2. Leadership • Recognizing marketing challenges and dilemmas • Noblesse oblige – • Leadership –

3. Leadership • Gaps between the socio-economic groups present practical and ethical dilemmas • Dimensions of the marketing dilemma • Cultural differences

4. Leadership • A key Western marketing dimension is the ____________________________ • International marketing and societal orientation interact closely • When host-country regulations are less demanding than home countries:

5. Leadership • The increased role of government • The 2008 economic crisis led to government interventions to: • Governments:

6. Leadership • The 2008 economic crisis revealed the: • Leaders of G20 nations have pledged to:

7. Leadership • Government involvement will be manifested in efforts to tackle:

8. Leadership • New sources of funding refer to: • Open-market orientation is maintained • Closely examined unfair trade practices

9. Leadership • Trust • Global corporations have vast reach and enormous economic power • With economic power comes greater expectations for:

10. Leadership • Public trust is a measurement that corresponds to the willingness of societies • Trust is stronger when ______________________________ • Trust has direct implications for international marketers • To build future trust

11. Leadership • The leadership challenge • Bailouts: • The Vatican's proposal calls for a financial transactions tax on:

12. Leadership • Leadership qualities required in areas • Population growth • Disparity in incomes • Urbanization • Climate change • Cultural clashes

13. Leadership • Areas that make it complex for corporations

14. Leadership • Aligning strategy, products, and societal interests

15. Corporate Social Responsibility • What is the responsibility of business? • Corporation should not be distracted from the efficiency of the main purpose • The corporation:

16. Corporate Social Responsibility • Defining corporate social responsibility • Corporate social responsibility (CSR):

17. Corporate Social Responsibility • Corporate citizenship: • Corporate philanthropy: • Voluntary approaches minimize:

18. Corporate Social Responsibility • Strategic focus • Shared value:

19. Corporate Social Responsibility • Approaches that apply to international marketers:

20. Corporate Social Responsibility • CSR reporting • Corporate social responsibility focuses on corporate reputation • Important indicators of a company's CSR commitment

21. Sustainability • A sustainable future? • Sustainability:

22. Sustainability • The EU has implemented REACH • A set of broad-reaching regulations on the use of chemicals

23. Sustainability • Sustainable practices • Businesses build the key value creation levers that drive returns on:

24. Sustainability • Sustainable consumers • Customer target who: • When consumers feel more economic pain, the concerns are more about:

25. Sustainability • Good labeling and availability of certification is helpful • Multiplicity of certification authorities contributes to the confusion about sustainable business practices • Voluntary environmental programs

26. Sustainability • Greenwashing – • Can be very subjective

27. Sustainability • Growing importance to marketing • In the long run, sustainability will be important to:

28. Curative Marketing • Curative international marketing: • Accepts responsibility for problems to which marketing has contributed

29. Curative Marketing • Two perspectives • Needs to draw on fields like:

30. Curative Marketing • Four core areas • Truthfulness – • Simplicity – • Recognition and elimination of incongruities

31. Curative Marketing • Expanded participation - International marketing relies on a fundamental belief in the virtues of: • Personal responsibility –