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willamalane

Fliers on the Fly. willamalane.org. When to Make a Flier. You need to promote your program — fast You’ve determined that a flier is a good way to promote (It’s worked in the past, you just want to promote in-district, etc.)

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  1. Fliers on the Fly willamalane.org

  2. When to Make a Flier You need to promote your program — fast You’ve determined that a flier is a good way to promote (It’s worked in the past, you just want to promote in-district, etc.) You’ve already posted to Craigslist, or Craigslist is not appropriate It’s not important enough for a poster

  3. Don’t make a flier for every program. Prioritize.

  4. Answer These Questions•Where will the flier be distributed?•How many copies will I need?

  5. Less Than 50 CopiesIn-house color copierMore Than 50 CopiesKinko’s black and white

  6. Publisher Checklist • Color or black and white?(Check logo) • Did I delete extra pages? • Is my image OK? • Did I make a pdf?

  7. Design Hints • Prioritize: What, Where, When • Must include: logo, phone number, Web address

  8. Eye-Catching Images • Match your message • Attract interest • Keep it simple • Depict diversity — within limits • Focus tightly • Watch your format

  9. Image Formats

  10. Finding Art • NEW! Photos All District server • istockphoto.com

  11. Good Headlines • Are short • Attract attention • Fit your program • Do not need to be the title of your program

  12. Program Descriptions Cut them.

  13. Can I PromoteaWhole Series of Classeson One Flier or Poster?

  14. When to Ask for Help… When what you really want is a poster… When your deadline is not tomorrow… When you need a full school run

  15. Where to Place Fliers• Willamalane facilitiesDo not need to include address• Around townInclude address• E-mail pdfsSchool principals, city of Springfield, arts organizations, etc.

  16. Sending a Jobto Kinko’s• Use form• E-mail it to yourself via copier• Forward e-mail + pdf to Kinko’s:usa0362@fedex.com

  17. Consider Craigslist

  18. Required Proofreading • Send to Janet, Joyce or Mike • We’ll proof within 2 working days • No Joyce on Fridays

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