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Pentadic Criticism of “Trust Your Power”

Pentadic Criticism of “Trust Your Power”. Sonika Chandra Media Analysis Juniata College. Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their power. . Background & Artifact

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Pentadic Criticism of “Trust Your Power”

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  1. Pentadic Criticism of “Trust Your Power” Sonika Chandra Media Analysis Juniata College

  2. Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their power. Background & Artifact Pentadic Approach Results

  3. “Trust Your Power” Background

  4. Background Rhetor: Duracell with Patrick Willis Patrick Willis- Linebacker for San Francisco 49ers (NFL) Target Audience: Middle Class Families Duracell & Patrick Willis doing charity work for underprivileged children 2:00 min in length

  5. Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their power. Background & Artifact Pentadic Approach Results

  6. Pentadic Approach Helps critic discover a rhetor’s motive (attitude) Kenneth Burke-American Literary Theorist & Philosopher Five elements: Act, Agent, Agency, Purpose, Scene Ratios Frequency & Intensity

  7. Results • 3 pentads: Young, Mid-Age, Present • Young: • Act: Running • Agent: Willis-Young Age • Agency: Struggling • Purpose: Questioning • Scene: Childhood

  8. Cont. • Middle-Age • Act: Not give in • Agent: Middle ages • Agency: Training • Purpose: Perseverance • Scene: School, field, growing up

  9. Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their power. • Results: • Strongest Ratio: Purpose-Act • What and How: Inspiring audience to trust themselves by showing his steps to success.

  10. Through the use of pentadic analysis I argue that Duracell’s motive as the rhetor is to use Patrick Willis’ story to inspire the audience to trust their power. Background & Artifact Pentadic Approach Results

  11. Works Cited "The Official Website of Patrick Willis - About." The Official Website of Patrick Willis - About. N.p., n.d. Web. 25 Feb. 2013. "Procter & Gamble." About. N.p., n.d. Web. 25 Feb. 2013 "Procter & Gamble." Duracell and San Francisco 49er Patrick Willis Challenge Consumers to Trust the Power Within. N.p., n.d. Web. 25 Feb. 2013. "Niners Nation, a San Francisco 49ers Community." Niners Nation. N.p., n.d. Web. 25 Feb. 2013. "Duracell: Trust Your Power." Ads of the Worldâ„¢. N.p., n.d. Web. 25 Feb. 2013. "REGION." Duracell. N.p., n.d. Web. 25 Feb. 2013.

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