27 januari 2011

1. 27 januari 2011

2. Cloud Strategie Hoe leidt u uw organisatie een nieuw tijdperk in? René van Haaster Sales Manager Online Services Rene.vanHaaster@microsoft.com Microsoft B.V.

4. 5th Generation of Information Technology 2010+ Cloud 2000s SOA – Web Applications 1990s Web-presence 1980s Client-Server 1970s Mainframe

5. IaaS PaaS SaaS infrastructure as a service platform as a service software as a service migrate to it build on it consume it

6. Microsoft Hybrid Platform Own Datacenter Private Cloud Public Cloud Software as a Service (SaaS) platform AppFabric Platform as a Service (PaaS) Infrastructure as a Service (IaaS)

7. A Berkeley View of Cloud Computing New aspects in Cloud Computing Source: Above the Clouds: A Berkeley View of Cloud Computing

8. Why Customers are Embracing the Cloud Reduce CAPEX & OPEX Latest Versions with No Server Upgrades Predictable & Pay per Use Subscriptions Choice, Flexibility, & Resource Agility Merger, Acquisition & Divestitures Focus on Market Differentiation Energy Efficiency Up and Running Quickly “By 2012, 20% of businesses will own no IT assets.” Gartner, Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond, January, 2010 “By 2012, 40% of enterprises will adopt a blend of cloud- and premises-based approaches to meet their UC needs” Bob Hafner, Bern Elliot et al/Gartner December 3, 2009

9. KPMG Survey – Why Cloud

10. Balanced approach “Benefits” “Challenges/Issues” Security concerns Availability concerns Performance concerns Interoperability concerns Hard to bring back in Integration concerns Lack of customizability Pay only for what you use Easy to deploy Monthly payments Standard systems Low IT staff, costs Latest functionality It’s the future

11. Choicevs Choose Source: http://www.slideshare.net/rdaniels14/running-your-business-in-the-cloud-presentation/

12. Private Cloud, Public Cloud Midsize Company Example HPC/Batch Dev/Test Web Packaged Biz Apps Comm & Collab Custom Biz Apps File Servers Public Cloud Economics Private Cloud Preference Source: Microsoft

13. Workload Patterns Optimal for Cloud “Growing Fast“ “On and Off “ Inactivity Period Compute Compute Average Usage Usage Average Time Time • Successful services needs to grow/scale • Keeping up w/growth is big IT challenge • Complex lead time for deployment • On and off workloads (e.g. batch job) • Over provisioned capacity is wasted • Time to market can be cumbersome “Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time • Unexpected/unplanned peak in demand • Sudden spike impacts performance • Can’t over provision for extreme cases • Services with micro seasonality trends • Peaks due to periodic increased demand • IT complexity and wasted capacity

14. Demand Side Economies of ScaleTime of Day BING SEARCHES – JAPAN VS. UK Query Volume Source: Microsoft

15. Demand Side Economies of ScaleIndustry Variability •target.com•walmart.com •toysrus.com•barnesandnoble.com •turbotax.com•taxcut.com •hrblock.com•taxact.com ~10x normal load (Tax season) ~4x normal load (Holiday shopping) Jan 2009 Jan 2010 Jan 2009 Jan 2010 Source: Alexa Source: Alexa

16. Heads in the Cloud, Feet on the Ground “Packaged” Application An application that I buy “off the shelf” and run myself Hosted “Packaged” An application that I buy “off the shelf” and then run at a hoster “Packaged” Private cloud An application that I buy “off the shelf”, that is hosted using cloud services “Software as a Service” A hosted application that I buy from a vendor Buy Build vs. Buy “Home Built” Application An application that I develop and run myself Hosted “Home Built” An application that I develop myself, but run at a hoster “Home Built” Private cloud An application that I develop myself, that is hosted using cloud services “Platform as a Service” A vendor hosted development and runtime environment Build

17. Big Pharmaceutical Example “Packaged” Application Hosted “Packaged” “Packaged” Private cloud “Software as a Service” ERP “Too costly to run this myself, but I’ve made too many customizations” CRM Email “Home Built” Application Hosted “Home Built” “Home Built” Private cloud “Platform as a Service” HR System Molecule Research Clinical Trial

18. Big Pharmaceutical Example “Packaged” Application Hosted “Packaged” “Packaged” Private cloud “Software as a Service” ERP CRM “CRM and Email are commodity services – They have no customizations, and it’s cheaper for someone else to run these” Email “Home Built” Application Hosted “Home Built” “Home Built” Private cloud “Platform as a Service” HR System Molecule Research Clinical Trial

19. Big Pharmaceutical Example “Packaged” Application Hosted “Packaged” “Packaged” Private cloud “Software as a Service” ERP CRM Email HR System “Home Built” Application Hosted “Home Built” “Home Built” Private cloud “Platform as a Service” “I wish I had access to cheaper compute and storage when I need it” Molecule Research Clinical Trial

20. Big Pharmaceutical Example “Packaged” Application Hosted “Packaged” “Packaged” Private cloud “Software as a Service” ERP CRM Email HR System “Home Built” Application Hosted “Home Built” “Home Built” Private cloud “Platform as a Service” Molecule Research “THIS is where I want to spend my IT resources – I’m going to double down on this application!” Clinical Trial