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Introducing Rezora , Enterprise-wide Email Marketing

Introducing Rezora , Enterprise-wide Email Marketing. Extraordinary Elegance Made Simple. What ’ s so special about email marketing? . nurturing relationships brand recognition across digital media channels last-minute communications instant feedback

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Introducing Rezora , Enterprise-wide Email Marketing

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  1. Introducing Rezora, Enterprise-wide Email Marketing

  2. Extraordinary Elegance Made Simple

  3. What’s so special about email marketing? • nurturing relationships • brand recognition across digital media channels • last-minute communications • instant feedback • active “push” to all digital media channels (eg your Website) • send a lot more for a lot less than print advertising • targeted messaging • studies show combined email & print increases effectiveness by 20%

  4. And, the experts chime in…. Direct mail represents largest share of marketing budgets, although email may slightly surpass direct mail in the next 12 months. “For companies who sell to B2C customers, e-mail is and will remain the number one channel.” from Direct Marketing Association Study, 2012 90 percent of home buyers searched online during their home buying process. Real Estate-related searches on Google.com grew 253 percent over the past 4 years. Buyers use online tools during different phases of the home search process. Video (YouTube) satisfy buyers’ research needs. Google and National Association of Realtors Collaborative Study, 2012

  5. Drawing a few conclusions…. • Email marketing is a significant channel to support brand recognition and nurturing potential clients. • Popular digital marketing channels such as videos, blogs, social media can all be promoted actively by email, not to mention the all-important website. • So, in other words, not engaging in email marketing is not cool…if you want to remain competitive.

  6. …Next step, choose the right email marketing platform Ensure branding and enhanced designprotection without creating more work for marketing departments. Provide more sophisticated and relevant content solutions. And coupled with unique design, enable greater “open rate” potential. Offer a more streamlined approach toward email delivery across multiple accounts. With just a few clicks, reach a significant base while protecting the proprietary agent/contact relationship. In addition to company-directed email delivery, provide an easy-to-use interface to encourage agents to nurture relationships within the digital world. …

  7. What would you prefer to send your clients?

  8. Leveraging Smart Design Theirs • We work on the code, so you can focus on the design. • We take care of email-deliverability so you don’t have to. • Design and branding are enhanced. No generic templates, ever. • Although content, when applicable, is dynamic, design is locked down for each template (exc text editor box). • Content is relevant and dynamic, not canned. Ours “Rezora is to marketing what Apple is to computers.” Carrie Host, real estate broker associate

  9. Inbox Preview See how your emails look in various OS/email clients “I love the application. Great, great. Well-thought out, well-engineered.” George James Ghiz, Los Angeles real estate associate manager

  10. Leveraging Smart Technology

  11. User-interface makes choosing designs and including content easy • Edit • Headlines & Message area • Drag n drop • MLS/IDX listings • RSS news feeds • Online news/stories • Integrate • Market report data

  12. Multi-tier organization for streamlined email-send, reporting capabilities • Multi-level management • Brand admin • Company admin • Group admin • Company-wide reporting • Template • Agent • Groups/Campaigns • Scheduled sends • Un-editable templates only

  13. In-depth Reporting provided at both company and end-user level • Stat Center, company • Overall email performance • Peer comparison • Top-performing end-users • How emails are viewed • #Contact potential • Listings viewed • Multi-tier reporting • Campaign-level • Group/Agent • Per marketing piece • Overall agent statistics

  14. Agent Dashboard Reporting • Email statistics • Open rate, views, clicks • Listings viewed • Peer comparison • How emails are viewed

  15. Contact & Listing Specific Reporting

  16. Features Summary • Design focus and Content-full: • Locked-down design and flexible content • MLS/IDX-integrated & Market Report data • Social Media Links • Online Content (RSS news, local stories, blogs) • Delivery and Deliverability: • Company schedules on agent’s behalf, or • Agent-customized for personalization • Each template hand-coded by Rezora for optimal deliverability across email clients • Reporting Metrics: • Real-time reporting per marketing piece and per contact, groups and campaigns • Per listing within email templates that include listings

  17. Benefits • Stand out from the crowd with your own unique design. • Expand your digital marketing reach. • Create customized pieces in minutes. • Enjoy relevant content to personalize your marketing. • Consistently higher open-rates than industry standard. • Unlimited emails, contacts and document storage. • CREST/IMAT integration and hundreds of templates at NO COST “I am so happy that your company exists – I have searched for a solution like this for years.” Meagan Greisel, Director of Marketing Colorado real estate brokerage

  18. Available Templates Hundreds of available and planned templates

  19. Available Templates Hundreds of available and planned templates

  20. But really, you ask, how important is email in the overall picture of real estate marketing? A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use email marketing, and that it’s “their most effective way to convert leads into sales”.

  21. North Country Sotheby's International Realty oldCape Sotheby's International Realty ONE Sotheby's International Realty Pacific Sotheby's International Realty Peaks Real Estate Sotheby’s International Realty Premier Sotheby's International Realty Realogics Sotheby's International Realty Russ Lyon Sotheby's International Realty Select Sotheby's International Realty Sierra Sotheby's International Realty Soleil Sotheby's International Realty Sotheby's International Realty Sotheby's International Realty, Inc. Summit Sotheby's International Realty Sun Valley Sotheby's International Realty The Lipman Group Sotheby's International Realty Today Sotheby's International Realty TTR Sotheby's International Realty Warren Lewis Sotheby's International Realty William Pitt Sotheby's International Realty…and more. Ascent Sotheby's International Realty Atlanta Fine Homes Sotheby's International Realty Callaway Henderson Sotheby's International Realty Cascade Sotheby’s International Realty Coastal Sotheby's International Realty Crawford Group Sotheby's International Realty Damianos Sotheby's International Realty Daniel Gale Sotheby's International Realty Decker Bullock Sotheby's International Realty Four Seasons Sotheby's International Realty Fuller Sotheby's International Realty Island Sotheby's International Realty Jackson Hole Sotheby's International Realty Julia B Fee Sotheby's International Realty Kuper Sotheby's International Realty Legacy Properties Sotheby's International Realty Lenihan Sotheby's International Realty Litchfield Hills Sotheby's International Realty MacArthur & Company Sotheby's International Realty Mary Worrall Sotheby's International Realty SIR Trendsetters

  22. Questions?

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