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“ It’s Despicable to pay too much”

“ It’s Despicable to pay too much”. CAMPAIGN OVERVIEW. Progressive Insurance has partnered with Despicable Me 2 to promote their new ‘Name Your Price’ tool during the time of the film’s release.

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“ It’s Despicable to pay too much”

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  1. “It’s Despicable to pay too much”

  2. CAMPAIGN OVERVIEW • Progressive Insurance has partnered with Despicable Me 2 to promote their new ‘Name Your Price’ tool during the time of the film’s release. • Progressive customers who regularly go to the website might watch the footage and may be more likely to see the film. • DM2 fans want to watch unseen footage – go to Progressive’s website and may be more likely to switch their insurance.

  3. WHY IT WORKS • Although car insurance and animated films don’t have much in common, Flo and Minions do. • Both identities are fun, energetic and a little over the top. Check Out The Website

  4. DOWNLOADABLE CONTENT & ONLINE ENGAGEMENT Ringtones & Wallpaper • Flo-Minion-Nation Game

  5. EVIL LAUGH CONTEST Evil Laugh Lab

  6. FACEBOOK Follow Flo on Facebook Instaminion Application

  7. TWITTER • Follow Flo on Twitter

  8. TV ADVERTISEMENTS Commercial

  9. PRESS RELEASEJune 5th, 2013 "This partnership works for us from a business and branding perspective…..Flo and the Minions are such a natural fit, both bringing a fun and refreshing sense of humor together. With Despicable Me 2 being one of the most anticipated films of the summer, it's a great way to continue to keep the Superstore campaign culturally relevant and fresh.” • Jeff Charney, chief marketing officer at Progressive Press Release

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