Mattel

1. TNC’S - THE GOOD AND THE BAD Mattel By Adeeba Ahmad and April Jane Palencia 9D

2. Mattel is Born Harold ‘Matt’ Matson and Elliot and Ruth Handler created the company Mattel in a garage workshop in California, in the year 1945.

3. Brand Produce • Barbie • He-Man and the Masters of the Universe • Hot Wheels • See N’ Say

4. Mattel Headquarters Mattel’s first headquarters were in a a small garage shop in Southern California, in the year 1945. In 1948, headquarters is moved to Hawthorne, California. However, its base headquarters are now located in El Segundo, California.

5. Spain • Germany • Poland • Brazil Mattel International Headquarters Mattel is an international brand, and has several headquarters in many countries, such as: Australia Canada France Netherlands, Denmark and Belgium Mattel Operations Asia Mattel Shenshen China Mexico Italy UK and Eastern Europe

6. Mattel Production Sites Mattel has many production sites all over the world. Production sites in Bangkok and Shanghai are under the jurisdiction of Tyco, and tha manufacturing of Matchbox toys are split between the two factories. Mattel’s products are currently produced in China, Indonesia, Thailand, Malaysia, and Mexico

7. Mattel’s Main Factory Mattel’s Main factory is in Indonesia. From there it exports all over the world, to branches in North and South America, Europe, the Asia Pacific.

8. The Use of Technology To sell their products Mattel uses online shops where you can order their products and tell them to ship it to your home, they also have a physical copy of their products, which are in magazines and catalogues. Mattel also uses TV commercials, which shows kids how the toy works with music and color. Online game sites are also used, where they advertise new Barbie’s, Barbie movies and have Barbie games for kids.

9. Why is Mattel successful? One reason why Mattel is so successful, is because they are one of the oldest pioneers in the toy industry. Because of this, they have a certain prestige and respect by other companies and customers alike. Mattel has created many successful toy brands, such as Barbie and Hot Wheels, which have taken the world by storm, the toys they make being loved by boys and girls alike. Mattel also tends to follow trends, which has helped them stay successful for so long. Mattel also has many ties with other companies, such as Bandai and Fisher-price. Through these companies, they can continue to strategic alliances with other companies as well. Mattel’s toys are creative and innovative, attracting customers of all ethnicities.

10. Bibliography PHOTOS PHOTOS • "Oops! Something Went Wrong! Please Try Again!" Polly Pocket. Mattel Inc., 2012. Web. 27 Sept. 2012. <http://www.pollypocket.com/en-us/Error/Http404?referringPage=http://www.pollypocket.com/home.aspx>. • Brown, Phil. "Legendary in Talks to Acquire HOT WHEELS Movie Rights from Mattel." Hot Wheels Movie Rights. TopLINGO, 16 June 2011. Web. 27 Sept. 2012. <http://collider.com/legendary-pictures-hot-wheels-mattel/96898/>. • Hunter, Robin. "The Barbie Factor and Why We Feel Bad about Our Bodies." How to Become a Professional Knitter. Blogspot, 16 Mar. 2011. Web. 29 Sept. 2012. <http://knittingrobin.blogspot.com/2011/03/barbie-factor-and-why-we-feel-bad-about.html>. • "See 'N Say." Collect Toys. T. Dewayne Frye., n.d. Web. 29 Sept. 2012. <http://www.collecttoys.net/1960s-Toys/see-n-say.php>. • "He-Man! | This Used to Be My Favorite Toy #6." TOYSPEDIA. Blogspot, 20 Jan. 2011. Web. 29 Sept. 2012. http://toyspedia.blogspot.com/2011/01/he-man-this-used-to-be-my-favorite-toy.html • "Ruth Handler - Mosko." Barbie List Holland. Wordpress, 3 May 2007. Web. 29 Sept. 2012. <http://barbielistholland.wordpress.com/2007/05/03/ruth-handler-nov-04-1916-apr-27-2002/>. • Weismann, Brad. "Elliot Handler." The Obit Patrol. Blogspot, 24 July 2011. Web. 29 Sept. 2012. http://obitpatrol.blogspot.com/2011/07/elliot-handler.html. • "BARBIE – THE FIRST EVER TV COMMERCIAL IN 1959!" UFunk. UFunk.net, n.d. Web. 29 Sept. 2012. <www.ufunk.net/en/insolite/barbie-la-toute-première-publicité-télévisée-en-1959>.

11. Bibliography PHOTOS PHOTOS • "Comments." Fark. Fark Inc., n.d. Web. 03 Oct. 2012. <http://www.fark.com/comments/6801352/73558555>. • "Resources For Kids - Kidsfreesouls: Newspaper for Kids." Resources For Kids - Kidsfreesouls: Newspaper for Kids. N.p., n.d. Web. 03 Oct. 2012. <http://www.kidsfreesouls.com/resources.htm>. • "APP Customer: Mattel." Greenpeace. Greenpeace, n.d. Web. 03 Oct. 2012. <http://www.greenpeace.org/usa/en/campaigns/forests/app/toys/sector/mattel/>. • Palmeri, Christopher. "What Went Wrong at Mattel." MSNBC. NBCNews.com, 15 Aug. 2007. Web. 02 Oct. 2012. <http://www.msnbc.msn.com/id/20280881/ns/business-us_business/t/what-went-wrong-mattel/>. • Jelson25. "File:Aerial Mattel Headquarters El Segundo May 2012.JPG." Wikipedia. N.p., 26 May 2012. Web. 2 Oct. 2012. <http://en.wikipedia.org/wiki/File:Aerial_Mattel_Headquarters_El_Segundo_May_2012.JPG>. • "Hot Wheels Car Covered in Swarovski Diamonds: $140,000." Dooby Brain. N.p., 25 Feb. 2008. Web. 29 Sept. 2012. <http://www.doobybrain.com/2008/02/25/hot-wheels-car-covered-in-swarovski-diamonds-140000/>. • Metroxing. "Disney Pixar CARS: Petersen Museum Exhibit Opens (Update Pixar Artists Talk)." Two A Day. Wordpress, 7 May 2008. Web. 02 Oct. 2012. <http://2aday.wordpress.com/2008/05/07/disney-pixar-cars-petersen-museum-exhibit-opens/>. "Mattel Debuts New Black and White Bathing Suit Barbie." Mattel Debuts New Black and White Bathing Suit Barbie. Writers Write Inc., 9 Mar. 2009. Web. 03 Oct. 2012. <http://www.shoppingblog.com/blog/309096>.

12. Bibliography WEBSITES WEBSITES • "Mattel Inc. - Privacy Policy." Mattel. Mattel Inc., Nov. 2011. Web. 03 Oct. 2012. <http://corporate.mattel.com/privacy-policy.aspx>. • Barad, Jill. "Mattel, Inc: Vendor Operations in Asia." Tuck School of Business Dartmouth. Mattel Inc., n.d. Web. 3 Oct. 2012. <http://mba.tuck.dartmouth.edu/pdf/2002-1-0013.pdf>. • BarbieCollectors. "1959 First EVER Barbie Commercial." YouTube. YouTube, 21 May 2007. Web. 03 Oct. 2012. <http://www.youtube.com/watch?v=h8-avPUxyno>. • "Mattel Inc. - Our Toys." Mattel Inc. - Our Toys. N.p., n.d. Web. 03 Oct. 2012. <http://corporate.mattel.com/our-toys/default.aspx>. • Barad, Jill. "Mattel, Inc: Vendor Operations in Asia." MBA Tuck Dartmouth. Tuck School of Business at Dartmouth, n.d. Web. 3 Oct. 2012. <http://mba.tuck.dartmouth.edu/pdf/2002-1-0013.pdf>. • "Mattel History." Corporate Mattel. Mattel Inc., 2001. Web. 29 Sept. 2012. <http://corporate.mattel.com/about-us/history/mattel_history.pdf>. • "About Us - History." Mattel. Mattel Inc., 2012. Web. 29 Sept. 2012. http://corporate.mattel.com/about-us/history/default.aspx • "International Career Locations." Mattel. Mattel Inc., n.d. Web. 02 Oct. 2012. <http://corporate.mattel.com/careers/work/international.aspx>. • "Business Strategies of World's Successful Companies: Mattel Inc.'s Winning Business Strategies." Success Principles Online. Success Principles Online, n.d. Web. 02 Oct. 2012. <http://www.successprinciplesonline.com/business-strategies/business-strategies-of-world%E2%80%99s-successful-companies-mattel-inc%E2%80%99s-winning-business-strategies/18.htm>.

13. Bibliography WEBSITES • "Mattel (MAT)." Manufacturing and Materials for. N.p., 24 Feb. 2010. Web. 03 Oct. 2012. <http://www.wikinvest.com/stock/Mattel_(MAT)/Manufacturing_Materials>.