YMCA of Regina

1. YMCA of Regina Elements of an effective tour

2. Step 1 - Introduction • Friendly Greeting • Introduce yourself • Personalize your tour - ask questions • “Why did you choose to come to the YMCA?” • “What are you interested in doing when you are here?” • Focus information on areas of interest (ex. Basketball, Swimming, Fitness Classes Weights)

3. Note • Use a tour form to ensure that you cover all important points • By the time someone has requested a tour, they have usually decided to purchase a membership, the tour is one of the last steps in an individual making a decision • During your tour, use language that assumes they have already purchased a membership

4. Step 2 Features • Locker Rooms • Women’s Plus (Health Club) • Men’s Plus (Health Club) • 2 Pool - 25 yards & 15 yards • Conditioning Centre • Track

5. Step 2 Features • Gym • Courts (2 Racquetball, 2 Squash courts) • Power Pacing Area • Personal and Group Training • YMCA Childare & Youth/Pre-school Programs

6. Step 3 Benefits - Focus on the Benefits not the features • Pool - • A lane swim is offered 4 times a day. • Works both upper body and lower body. • Aquafit classes, great exercise no impact on joints. • Kiddie Care • offered throughout the day so you can drop your child off for a visit and go for a work out at the same time

7. Step 3 Benefits - Focus on the Benefits not the features • Conditioning Centre • one of our staff can give you an orientation to the equipment and set you up on a program • We have a wide variety of equipment so you can crosstrain (utilize different exercises) in your routine to help reduce boredom • Friendly atmosphere which has a lot of natural light • Personal and Group Training available

8. Step 3 Benefits - Focus on the Benefits not the features • Gym • we offer over 75 fitness classes each week • whenever the gym is not being used for a class you can sign out equipment from the front desk and use the gym - shoot baskets • Drop in volleyball on Tuesday nights. Drop in basketball during other evenings • Track • indoor running track for walking and jogging • wide variety of Fitness classes offered

9. Step 4 Important Information • Volunteers Organization - point out volunteer board • YMCA is a charity - point out Annual Support board • YMCA membership can be used anywhere • all across Canada • around the World • YMCA is an International Organization

10. Step 5 Benefits and obstacles • Listen for Positive and Negative Cues • “I know a lot of people here.” • “We serve over 40,000 people in Regina . We offer a wide variety of programs which gives members a chance to meet other people.”

11. Step 5 Benefits and obstacles • Prospective member watches basketball • “Are you interested in Basketball? We have Drop-in basketball Monday and Wednesday evenings.” • “I don’t know how to use this equipment.” • We have trained staff that can show you how to use all of the equipment and set you up with a program. We also have personal trainers that can assist you with your program.”

12. Step 5 Benefits and obstacles • “When are you open?” • “Our YMCA is open from 5:45 am till 10:00 pm Weekday; 7am-7pm Weekends and Holidays). • “What time do you think you would come to the YMCA?”

13. Invitation to join • Discuss costs and payment options at the end of the tour • “What payment method would you prefer?” • Would you like to use the pre-authorized checking method or you can pay the full fee up front. • “When can I sign you up for an orientation?”

14. Only 3 Responses • YES • sign them up • Maybe • you may want to offer a guest pass • NO • Find out why and record information on tour sheet.

15. Summary • Make sure you are a great host and give the potential member a positive feeling about the YMCA • Make friends for the YMCA. Give enough information to create a comfort level • Smile & be friendly